Key Accounts Manager (Beverages)

Experience Level: Manager

Employment Type: Full-Time

Work Setup: On-site/Fieldwork

Location:  North Luzon (Pampanga), Metro Manila (Baesa, Pasig, Sucat, UN), Mindanao (Davao)

Work Schedule: Weekdays; 8 AM - 5 PM

Industry: Food & Beverage

Pay Range: 40,000 - 55,000 PHP

About the Job:

The Key Accounts Managers responsible for co-developing strategies, monitoring business performance, and executing channel plans effectively to maximize our trade marketing investment and deliver business objectives in the on-trade channel. This role is a critical partner to the Sales and Brand teams, ensuring that our customer plans balance both always-on, volume-driven activities and disruptive brand activation plans that meet our customer and consumer drivers.

• Immediate Superior: National Key Accounts Manager

• Division: Commercial Sales – General Trade

• Department: Sales Department

• Section: Key Accounts

Company Profile:

Our client is a significant player in the Philippines' food and beverage industry, ranking among the largest companies in both alcoholic and non-alcoholic beverages in the country today.

Scope & Responsibilities:

• Implement a structured approach to regularly collect and update consumer, shopper, and customer insights for priority channels.

• Own the commercial activation business case for the on-trade segment.

• Develop a critical path and unified plan for commercial activation, align execution steps, and track and evaluate outcomes.

• Create outlet programs and Joint Business Plans (JBP) for channel activation.

• Formalize and review a channel strategy with clear definitions of priority channels and winning strategies.

• Embed a continuous improvement cycle and manage internal processes for organizing commercial plan gatekeeping.

• Utilize a data-driven sales methodology to enable efficient and effective sales decisions.

• Collaborate extensively with field sales, brand marketing, and finance to balance volume, portfolio, branding, and consumer experience.

• Ensure execution aligns with the strategy set by the key brands of the assigned company.

• Craft consumer-centric plans for the assigned areas to defend mainstream and accelerate premium growth in the on-trade market.