Influencer Marketing Specialist Sr

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

You will manage end-to-end influencer marketing campaigns for the Portuguese market while being based in Madrid. This includes scouting and selecting influencers, leading negotiations, coordinating campaign execution, and ensuring proper follow-up and performance tracking to deliver impactful and results-driven partnerships.

Key Responsibilities

• Campaign Management: Receive briefs and collaborate with L'Oréal and Samy's teams to develop creative and strategic campaign proposals.

• Influencer Selection: Identify and select appropriate influencer profiles for campaigns, create content calendars, and ensure content quality and requirements are met.

• Performance Supervision: Monitor daily campaign performance, making necessary adjustments to optimize results.

• Event Support: Assist and support events and brand activations, ensuring proper coordination between influencers and the brand.

• Collaboration: Work closely with the booking and data teams to negotiate, identify trends, and generate post-campaign reports.

• Issue Resolution: Provide solutions for any issues that arise during campaign execution, maintaining a proactive and reactive approach.

• Results Analysis: Compile influencer results, draw conclusions, and identify opportunities for improvement, collaborating with the data team for additional social listening insights.

• Legal and Financial Coordination: Manage all legal and financial aspects related to assigned brands.

• Workflow Improvement: Identify and propose improvements in the workflow between the brand, agency, and influencers.