H&M UK

Inclusion & Diversity

March 22, 2026
H&M colleague Johan wearing round black glasses and a knitted vest, facing the camera.

Fashion and self-expression are for everyone and so are we.

You can’t unleash the power of diversity without inclusion. That’s why at H&M inclusion comes first. Inclusion is a choice to actively create a culture that supports a mix of diverse backgrounds and experiences to ensure everyone feels a sense of belonging.

At H&M our culture is defined by our values and our values are built upon a foundational belief in the importance of inclusion and diversity. This means we are always learning and driving for continuous improvement. Our mission is to secure and support diverse representation at all levels throughout our organisation and truly reflect the communities we operate within. 

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are committed to continuous improvement

We are privileged to have over 140,000 colleagues from 180 nationalities across 75 countries.

That’s 140 000 individuals with unique experiences, skills, knowledge and passions.

We are committed to transforming our company into one that truly reflects and embraces the multicultural world of our colleagues and customers.
Pride flag at the Pride parade, showing H&M’s participation.

Celebrating Pride, Year-Round.

H&M proudly supports inclusivity and belonging through local Pride parades, internal activations and global solidarity with the LGBTQIA+ community.
A happy H&M colleague Ashley smiling in a green jacket.

We listen – because every voice matters.

By gathering data through our yearly surveys, we turn employee insights into real actions that shape a better workplace for all.

This empowers everyone to get involved, make an impact and together shape our workplace. 
H&M employee in a black hat and red lipstick performed unconsious bias training.

Unconscious bias training is a requirement for all colleagues.

We work to improve internal awareness of inclusion and unconscious bias, to ensure diversity and representation in teams and leadership.

Empowering futures through STEAM Programme.

We’re creating pathways for underrepresented youth to thrive in science, technology, engineering, arts and math.

Launched in 2022, the programme has opened new doors to education and opportunity in the UK, Ireland, Sweden, South Africa and India.
Content about female leadership, featuring a picture of a female leader.

57% of top management positions are held by female colleagues.

But we know we have work to do in representing diverse communities everywhere within H&M – especially in leadership positions.
“The way we treat each other shows how much we care about people . That’s what I want everyone that comes to work or to shop with us to feel – that we really care about them.”
Tommasso, Store Manager at H&M, sitting on the floor in jeans and a t-shirt.

TOMMASO,
STORE MANAGER H&M TUSCANY

Be you, always. Come as you are — every voice matters and every style adds to the mix.

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