Head of Product - Activation

At Text, thousands of new customers start their journey with us every month. What happens in their first moments with the product determines whether they ever come back.That’s why we’re looking for a Head of Product to own Activation, helping users reach first value quickly, understand what’s possible with Text, and take the steps that turn early interest into real product adoption. This role focuses on the early stages of the customer journey: discovery, first interactions, and the moments that decide whether a customer activates or drops off. You’ll lead the Product Websites team, Product Activation team, and a small Growth R&D team, bringing together acquisition touchpoints, in-product activation, and experimentation into one coherent activation strategy.