Head of GTM Strategy & Operations (f/m/d)
adjoe is redefining the future of mobile advertising. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the experience for monetizing and scaling app publishers with our adjoe Arcade solution – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with our intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth.
Backed by Europe’s leading media powerhouse Bertelsmann and operating from offices in Hamburg (HQ), Boston, Singapore, Tokyo, Beijing, Amsterdam and São Paulo, adjoe is defining the next stages of app and ad experience – right now. Join us.
adjoe is redefining the future of mobile advertising. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the experience for monetizing and scaling app publishers with our adjoe Arcade solution – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with our intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth.
Backed by Europe’s leading media powerhouse Bertelsmann and operating from offices in Hamburg (HQ), Boston, Singapore, Tokyo, Beijing, Amsterdam and São Paulo, adjoe is defining the next stages of app and ad experience – right now. Join us.
About the Role
adjoe enters its next phase of global expansion, with a strategic priority of building a scalable and predictable revenue engine. For this phase, we are looking for a hands-on Leader to build our GTM strategy and drive global execution with our teams in Europe, North America, and APAC. Your mission is to architect and implement our global GTM strategy and take strategic priorities through end-to-end execution to achieve ambitious results. You will define and implement the operations that will ensure we can continue to scale efficiently across all markets.
Reporting directly to our Managing Director and working closely with our Founders, regional VPs of Revenue, the wider adjoe leadership team, and our Product and Tech departments, you will act as a strategic partner and operational bridge across teams.
What You Will Do:
GTM Strategy: Partner with our Managing Director and regional VPs of Revenue (Europe, North America, APAC) to design and implement a scalable global GTM strategy, defining the end-to-end sales processes and operational cadence. Identify new growth verticals and develop our market entry strategy.
Business Development: Actively support our Sales teams on high-priority, strategic accounts across all stages (deal, onboarding, and scaling). Support our Account Growth teams in strategic account development (e.g. new product upsell strategy).
Sales Enablement & Productivity: Act as the primary bridge between Product Marketing and the global Sales organization, developing a continuous enablement program to equip teams with the knowledge and assets to win.
Reporting & Pipeline Management: Architect and build our global sales reporting framework to establish a single source of truth for pipeline health, forecasting, and performance KPIs.
Sales Incentive Design & Execution: Design, model, and manage a motivating global sales commission plan, from initial hands-on creation to eventual strategic oversight as the team scales.
Cross-Functional Alignment: Drive alignment between Sales, Account Growth, Operations, and Product & Tech teams, ensuring clarity, alignment, and accountability across markets.
Team Development: Build and lead the foundation of our GTM Strategy & Operations team, establishing processes and a structure that can grow with the company’s expansion.
Who You Are:
Strategic & Analytical: 3-5 years of experience in Strategy Consulting (MBB), high-growth Start-ups or Scale-ups, or VC/PE, with a strong record in strategy development and execution, ideally GTM oriented.
Business Acumen: Experienced in formulation (and ideally execution) of commercial strategy and/or GTM motions. Solid understanding or strong interest in AdTech, including the key performance metrics and sales cycles common in our space.
Builder’s Mindset: You combine structure and pragmatism - equally comfortable architecting multi-year GTM and Account Development plans and rolling up your sleeves to execute. You thrive in fast-paced, evolving environments.
Executive Presence & Partnership: Strong business acumen and the ability to work successfully with senior leadership and demanding external partners. You build credibility with C-level stakeholders and senior leaders alike, influencing through insight and acting as a reliable partner driving strategy into execution.
Problem-Solving & Ownership: You bring a structured, yet adaptive approach to challenges, leading high-impact initiatives from idea to outcome with a hands-on, entrepreneurial spirit.
Fluent in English and German with excellent communication skills.
Academic Foundation: Degree in Business, Finance, Economics, or STEM from a top-tier university. An MBA is a plus, but not required.
Our Commitment to Your Success:
Invest in Your Future: You’ll join a high-performing, rapidly scaling global company with a clear vision, where you can directly influence the company's trajectory and share in its success. We’re committed to your growth: through regular feedback, mentoring, and our development programs, you’ll expand your skillset and build a long-term career at adjoe.
Easy Arrival to adjoe: From signing to settling in Hamburg, we’ve got you and your family covered, including a relocation bonus and personal support to help you build your life here, making your move smooth and stress-free.
Live Your Best Life, at Work and Beyond: Flexible hours, remote Fridays and 30 vacation days. You’ll also have three weeks of remote work each year, access to a 24/7 in-house gym with classes, and mental health support through our Employee Assistance Program (EAP).
Thrive Where You Work: Our Hamburg HQ offers more than a view of the Alster lake. You’ll find a vibrant office with top-notch equipment, open collaboration spaces, and plenty of snacks and drinks to keep ideas (and energy) flowing.
