Head of Growth & Performance Marketing
About Incard
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end.
This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses.
This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes.
Key Responsibilities
Growth Strategy & Performance Ownership
Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
Build and scale repeatable growth loops with a strong focus on ROI and payback
Operate with founder-level ownership over results
Acquisition & Distribution
Own and scale Incard’s acquisition channels, including:
Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
SEO & content-driven growth
Partnerships, affiliates, and communities
Founder-led and ecosystem-driven growth
Prioritise scalable, defensible channels over short-term wins
Decide where and when to invest paid spend based on clear performance signals
Experimentation & Optimisation
Build a continuous experimentation framework across ads, funnels, offers, and landing pages
Translate insights into high-performing creative angles and messaging
Kill what doesn’t work quickly; double down on what scales
Analytics, Tracking & Measurement
Own growth analytics and performance tracking
Define and monitor core KPIs, including:
CAC, LTV, payback period
Activation and cohort retention
Feature adoption and conversion
Build a clean, reliable attribution and tracking stack
Ensure all growth decisions are data-backed
Creative & Product Collaboration
Work closely with Product, Design, and Brand to:
Turn product features into acquisition and retention levers
Align growth messaging with real product value
You don’t design assets yourself, but you know what converts
Team & Leadership
Start hands-on, then progressively build and lead a high-performing Growth team
Collaborate closely with Product, Sales, Partnerships, and Leadership
Set a high bar for execution, ownership, and velocity
What We’re Looking For
Experience
5–10+ years in Growth, Performance Marketing, or Acquisition roles
Proven track record scaling growth at a high-growth startup or scale-up
Strong experience in B2B SaaS, Fintech, or platform businesses
Hands-on experience managing significant paid media budgets
Experience scaling products from early traction to meaningful revenue
Skills & Mindset
Deep analytical and data-driven mindset
Strong understanding of funnels, experimentation, and lifecycle marketing
Product-oriented thinker with strong execution skills
Comfortable working cross-functionally with Product, Data, and Engineering
High ownership, high standards, low ego
Nice to Have
Experience in fintech, payments, or financial infrastructure
Familiarity with Shopify, Stripe, or e-commerce ecosystems
Experience scaling across multiple European markets
Background in category creation or early market positioning
Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)
Location
This role can be based in London or Paris, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Benefits:
Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave
