GTM - Marketing Manager
🌍 About Hopae
At Hopae, we’re building the world’s most trusted digital identity platform — private, secure, and built for real life.
We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers.
Our technology powers instant, privacy-first verification for people and businesses worldwide — across fintech, credentials, supply chain, and gaming.
Backed by top global investors, Hopae operates across Seoul, Paris, and San Francisco, bringing together exceptional talent from over 10 nationalities.
We move fast, think globally, and build products that define the future of identity.
💡 Why You’ll Love It Here
Global DNA: Work with exceptional peers across Seoul, Paris, and San Francisco
High Impact: Build technology shaping the global trust and identity landscape
Ownership Culture: No micromanagement — full trust, full accountability
Elite Standards: Work fast, learn fast, and grow with world-class peers
Inclusive & Respectful: 10+ nationalities, diverse perspectives, one vision
Growth Mindset: Access mentorship, leadership visibility, and continuous learning
🎯 What You Will Do
Own and execute Hopae’s go-to-market strategy for new and existing products
Define ICPs, positioning, and messaging to ensure clear market differentiation
Lead end-to-end product launches across channels with measurable impact
Design and optimize multi-channel campaigns to drive acquisition and growth
Partner cross-functionally with Product, BD, and Operations to align strategy and execution
Track performance, analyze data, and continuously improve funnel conversion and ROI
🧠 Who You Are
5+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
Strong at turning complex products into clear, compelling positioning
Data-driven and structured, with a strong focus on measurable outcomes
Experienced in cross-functional collaboration with Product and Engineering teams
High ownership mindset and comfortable operating in ambiguity
Excellent communication skills in English
⚡️ Fast Facts
💰 $6.5M+ raised from top global investors
📦 2.6M+ downloads of our sd-jwt-js library
🌍 10+ nationalities across 3 hubs
🔬 82 eID research projects completed
🌐 3 projects accepted into the OpenWallet Foundation
🎁 Benefits
Unlimited PTO
Remote-friendly work model
Real ownership from Day 1
High-impact, global product
Multicultural, respectful team
🧭 Interview Process
Recruiter Intro Call (30 min) – Get to know Hopae
Functional or Technical Interview (45 min) – Dive into your skills
Culture Fit Conversation (45 min) – Collaboration & alignment
Offer 🎉
Note: The process may vary slightly depending on the role.
