Growth Marketing Specialist

About the Role 

As a Growth Marketing Specialist for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup. 

You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality.

This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal.
 

Key Responsibilities

Campaign Architecture & Segmentation

• Design the end-to-end funnel for quarterly campaigns
• Define audience segmentation logic from qualitative personas and analytics
• Coordinate with marketing ops on CRM structure for campaign flows
• Ensure traffic is routed into relevant nurture journeys

Evaluation Funnel Optimization

• Own conversion from brand/content → landing page → evaluation signup
• Optimize evaluation signup rate and cost per evaluation
• Define and monitor evaluation signup flow quality metrics
• Identify friction points pre-signup

Systematic Lead Nurturing

• Design structured nurture sequences by segment
• Build reactivation flows for dormant prospects

Experimentation & A/B Testing

• Run structured experiments on landing pages, messaging, and CTAs
• Test channels (paid and organic) and messaging variations
• Develop a testing roadmap tied to quarterly campaigns

Data, Insights & Funnel Intelligence

• Report on funnel KPIs (traffic → signup → quality)
• Analyze campaign performance
• Translate data into actionable insights for PMM, brand, and product

Cross-Functional Alignment

• Partner with marketing ops for execution
• Coordinate with the product/PLG team for clean handoff
• Provide campaign intelligence to PMM
• Inform vertical strategy with performance data

Required

• 5 to 8 years of experience in growth marketing for B2B SaaS (or comparable product-led funnels)
• Proven ability to design segmentation and nurture journeys that drive measurable conversion improvements
• Strong experimentation skills (hypothesis design, test execution, analysis, decision-making)
• Strong analytical skills and comfort working with dashboards and attribution (tooling specifics flexible)
• Experience partnering with marketing ops, agencies, and cross-functional stakeholders
• Fluent English, written and verbal

Preferred

• Experience marketing to technical audiences (engineering, product development, manufacturing)
• Familiarity with evaluation or trial funnels and how to qualify intent pre-signup
• Experience supporting industry vertical campaigns (messaging, segmented nurture, performance by vertical)
• Basic understanding of requirements management, verification planning, or hardware development workflows

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.