Content Lead - North America

Job Title 

Job Description

Overview

The Content Lead is a commercially minded content professional with significant editorial and writing experience, and a strong understanding of higher education in the USA, Canada or both is required for this role. As content production increasingly incorporates AI-assisted drafting and ideation, we are seeking a candidate who excels at shaping, refining, and elevating content across channels, and who is confident using AI tools 
responsibly to enhance quality, efficiency, and creativity. 

Scope and Accountability 
Owns hands-on writing, content planning, creative direction, and workflow. Accountable for ensuring content is imaginative, compelling and distinctive, while directly supporting customer experience strategy, campaign delivery and partner priorities.  

Core Responsibilities 

• Personally lead content planning against customer experience, campaign and product priorities, translating briefs into bold, creative content ideas and plans  

• Act as the creative lead for content, shaping concepts, narratives and storytelling approaches across formats.  

• Remain hands-on in creating and writing, editing and elevating priority content, not just reviewing final outputs.  

• Work closely with Campaign, Product Marketing and Social teams to co-create content that is timely, engaging and emotionally resonant.  

• Brief, inspire and challenge content specialists, freelancers or agencies to raise creative ambition and originality.  

• Use insight, experimentation and AI-enabled tools to explore new formats, angles and ways of telling stories.  

Ways of Working, Autonomy and Decision Making 

• Operates as a hands-on creative lead, balancing strategic intent with active involvement in ideation and execution.  

• Owns creative direction, prioritisation and sequencing decisions within agreed strategy and timelines.  

• Encourages experimentation and calculated risk-taking to improve creative impact.  

• Collaborates with Brand Messaging Manager – Global to ensure that global guidelines are followed and consistently applied, but suitable to the UK/NA specific needs.  

Essential Criteria/Skills

• Editorial planning: strong hands-on content leadership experience with a clear creative point of view  

• Strong writing/editing: proven ability to originate, shape and deliver compelling marketing content across channels  

• Confidence leading creative conversations and challenging briefs constructively  

• Experience working collaboratively with campaign, product and digital teams  

• SEO/GEO awareness  

• Strong knowledge of CMA rules and compliance  

• Comfortable using insight and AI-enabled tools to spark ideas, test concepts, and evolve creative output

Physical Requirements

• Sitting

• Standing

• Walking

• Climbing

• Lifting up to 25+ pounds 

• Pulling

• Pushing

• Carrying

• Grasping

• Reaching

• Bending

• Crawling

• Visual Acuity

• Color Determination

• Speaking

• Listening

• May drive a vehicle

Location

Employee Type

Job Functional Area 

Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.