Lead Technical Engineer – Salesforce Platform
Lead Technical Engineer – Salesforce Platform
📍 Mumbai, India | Hybrid | Global Scope
🏢 Digital & Technology | General Mills India Center
About the Role
We are hiring a Lead Technical Engineer – Salesforce Platform to drive enterprise-scale marketing and customer data solutions using Salesforce Marketing Cloud and Data Cloud.
This role will provide hands-on technical leadership, architecture support, and engineering excellence to enable unified customer profiles, cross-channel journeys, and data-driven personalization across global markets. You will partner with the Principal Technical Architect, product teams, and global stakeholders to design scalable, secure, and high-performing Salesforce solutions.
Key Responsibilities
🔹 Platform Leadership (50%)
Lead solution design, integration, and technical execution for Salesforce Marketing & Data Cloud
Drive platform modernization, optimization, and best practices
Develop architecture artifacts (data flows, system diagrams, future state designs)
Ensure scalability, security, compliance, and performance standards
Mentor engineers and conduct code reviews
🔹 Project & Product Delivery (30%)
Execute configuration & customization (AMPscript, SSJS, SQL, APIs, Journeys, Automations)
Implement Data Cloud solutions (data streams, transformations, segmentation, calculated insights)
Partner with cross-functional teams (Data, Infra, Product, Security)
Ensure compliance with privacy, consent, and regulatory requirements
Support pilot initiatives and enterprise integrations
🔹 Mentorship & Governance (20%)
Act as Salesforce Marketing SME
Drive knowledge sharing & platform standards
Mentor and coach Salesforce Marketing engineers
Must-Have Skills & Experience
7+ years in complex IT projects
5+ years hands-on Salesforce Marketing Cloud & Data Cloud
Strong experience in APIs (REST/SOAP), AMPscript, SSJS, SQL, data modeling
Experience integrating Salesforce with cloud & third-party platforms
Strong understanding of identity resolution, segmentation, and real-time activation
Proven technical leadership experience
Experience working in Agile and global teams
Excellent communication & stakeholder management skills
Good to Have
Salesforce certifications (Admin/Architect/Developer/Consultant)
Experience with MuleSoft, ETL/ELT, Snowflake/BigQuery/Redshift
DevOps & CI/CD exposure
Knowledge of Google Cloud Platform
Experience in CPG or digital marketing domain
Familiarity with Sales Cloud, Service Cloud, Consumer Goods Cloud
