Temp Director, Online Strategy & Sales Planning

SF - 2 Folsom Remote April 27, 2026 Full Time

About the Role

The Director, Online Strategy & Sales Planning is responsible key strategic initiatives within the Online Experience team. This position will establish key tools and processes for the newly created Sales Planning function, inclusive of templatizing how the team evaluates online KPIs to drive insight more seamlessly to action. This position supports North America Online, inclusive of the US and Canada online P&L for the site and app with a mobile-first mentality.

What You'll Do

  • Weekly analysis of business performance and identification of key themes and opportunities

  • Develop daily, weekly, monthly and quarterly sell through analysis methodology, inclusive of processes, tools and templates for sales planning team

  • Identification of sell through opportunities and coaching Sales Planning team on how to best identify opportunities and key next steps for action

  • Lead Marketplace Strategy, inclusive of reporting framework, established ways of working with Customer Service team, and development of future state Marketplace Strategy

  • Serve as Online Experience lead for all special projects

  • Lead Online LRP work, inclusive of financial modeling and business case development

  • Provide Go-To-Market support for Sales Planning team

  • Own weekly online building block analysis and financial reporting partnering with Company Planning for weekly and monthly evaluation

Who You Are

  • 10+ years professional experience in ecommerce or strategy functions in DTC and/or Indirect Ecommerce business

  • 5+ years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a matrixed enterprise with $8B+ in annual revenue

  • Demonstrated experience in commercial planning for Ecommerce business inclusive of directly managing or partnering with cross-functional teams managing pricing and promotional strategies to deliver on Ecommerce sales and margin targets

  • Demonstrated experience in improving online conversion rate, average unit retail, and revenue per visit

  • Demonstrated experience in getting key priorities supported through influence of crossfunctional team

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