Foods Vietnam CSP Lead

Work Location: Ho Chi Minh

Job Purpose

The CSP Lead is accountable for defining, deploying, and delivering customer and channel strategies that unlock category growth, profitable mix, and world‑class execution. The role translates brand/category strategy into commercial plans and drives the NRM, S&OP, and shopper activation agenda across all channels.

Main Responsibilities

Category, Channel & Customer Strategy:

- Localize and deploy Channel & Category Growth Strategy across channels and customers.

- Translate brand JTBD, innovation, renovation, and white-space opportunities into customer-ready plans.

- Co-create customer/category strategies with CBD to deliver share, penetration, and value growth.

- Lead account/channel prioritization and ensure in-store and online execution excellence.

Planning & Operations (IBP, S&OP, Forecasting):

- Own the CSP role in IBP, ensuring customer & channel inputs into business cycles.

- Lead S&OP demand inputs, volume forecasting accuracy, and supply-demand alignment.

- Consolidate CD inputs for S&OP output and track performance.

Net Revenue Management (NRM):

- Own NRM Levers 3–5 for the category/channel.

- Lead NRM Funnel & Fuel for Growth cycles.

- Optimize trade investments and ensure ROI discipline.

Shopper & Trade Marketing:

- Lead shopper marketing execution: missions, visibility, POSM, thematic activations.

- Ensure OTIF delivery of POSM, promotions, and activation materials.

- Partner with Marketing on 6P launch planning and customer sell-in.

Innovation & Launch Deployment:

- Define national innovation launch roadmap by channel and customer.

- Lead trade stories, planograms, distribution targets, and launch KPIs.

Commercial Performance Management:

- Track channel/category performance, customer scorecards, and deliver budgeted outcomes.

- Lead business reviews with CBD and cross-functional teams.

Capability Building & Leadership:

- Develop CSP capabilities across NRM, CatMan, Shopper, Data & Insights.

- Build, coach, and manage CSP specialists to deliver performance and pipeline.

Experience & Qualification

At least 5-8 years relevant working experience in Customer-facing, Trade marketing, Category management and NRM roles

Strong understanding of MT, GT, DCommerce channel dynamics

Experience managing commercial investments and delivering S&OP/IBP cycles

Ability to lead cross-functional teams and influence cross functional and senior stakeholders

A team player – highly collaborative, accountable, open minded who likes to work in a rapid and agile way

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.