Field Marketing Manager – EMEA (London)

Harness is seeking a driven, strategic, and hands-on B2B Field Marketing Manager to lead high-impact field and demand programs across EMEA, based in our brand-new London office in Liverpool Street. This role is for someone who thrives on ownership, experimentation, and achieving measurable business impact. You’ll design and deliver standout events, webinars, partner plays, ABM initiatives, and localised PR and social campaigns that generate sales opportunities.

You’ll be a pivotal bridge between global strategy and regional execution, working side-by-side with sales, SDRs, pre-sales, product marketing, and Field CTOs to turn engagement into meetings, opportunities, and revenue. Your work will be highly visible, highly collaborative, and directly tied to our growth in the EMEA region

First-year focus: 

• Own and deliver end-to-end trade show execution across the UK, Ireland, and Nordics
• Scale high-impact first-party roundtables and local meetup programs
• Build strong, trusted relationships with the North EMEA (UK/I & Nordics) sales teams
• Partner closely with EMEA and North America marketing to learn, align, and apply best practices
• Master existing systems and processes to track, measure, and optimise field marketing results.
• Take the lead on the London edition of our annual {unscripted} roadshow event.
• Support the EMEA team to execute activities across the whole of the EMEA region.

• Design and deliver memorable field experiences: Own the strategy and flawless execution of our regional events, from executive dinners to large industry trade shows, across virtual and in-person formats, managing logistics, vendors, budgets, and ROI in tight partnership with sales and other functions.
• Drive demand that converts: Build regionally relevant campaigns (including events, webinars, email, digital, and partner events) aligned with sales goals, measured by the number of meetings booked, pipeline influenced, and revenue generated.
• Measure what matters: Define, track, and optimise key performance metrics (MQLs, meetings, pipeline activation, conversion). Use Salesforce CRM and reporting tools, such as Tableau, to gain insights that refine programs and demonstrate impact.
• Empower sales with assets and insights: Equip sales teams with regional narratives, decks, case studies, and tools that help them open doors and advance deals. Inspire the teams to integrate marketing initiatives into their outbound sales efforts, ensuring strong alignment and regular communication.
• Be the voice of EMEA: Develop local market insights on buyer needs, competitors, and trends to shape messaging, campaigns, and product feedback.
• Connect teams and drive execution: Work fluidly with cross-functional stakeholders (product marketing, PR, Field CTOs) to ensure campaigns, product launches, and field programs are aligned and impactful.
• Own budgets and measure ROI rigorously: Manage regional field spend with discipline, prioritising high-impact investments and transparently reporting on performance and learnings.
• Champion the brand locally: Partner with PR, communications, and ecosystem teams to increase visibility through media, influencers, sponsorships, partnerships, and speaking opportunities.
• Roll up your sleeves and get ship done! This role is highly operational, localising content, building event experiences from the ground up, traveling for field execution, and doing whatever it takes to deliver results, from personally shipping swag to traveling internationally on a regular basis.

• B2B marketing experience: 4+ years in B2B marketing (SaaS/enterprise tech preferred) with demonstrable evidence of impact in prior roles.
• End-to-end field ownership: Delivered world-class in-person and virtual events with measurable outcomes.
• Startup and detail-oriented mindset: Proactive, organised, and comfortable owning complex execution in a fast-moving environment.
• Data and ROI fluency: Strong analytical ability to interpret performance data and iterate quickly.
• Tool proficiency: Salesforce, Tableau, Google Workspace, Marketo (or equivalent).
• Regionalisation expertise: Localising global campaigns for EMEA audiences.
• Excellent communication: Clear storyteller with strong written and verbal skills.
• Collaboration instincts: Works seamlessly across teams to align and execute.
• Customer-first approach: Deep understanding of B2B buyer journeys.
• Project & budget management: Strong organisational skills and budget stewardship.
• Presentation skills: Confident presenter who inspires internal stakeholders and sales teams to collaborate with marketing.
• Degree: Bachelor’s in marketing, business, or related field; relevant certifications a plus.
• Travel: Frequently expected to travel across the EMEA region and internationally for meetings and events as required.

Work Location

This role is based in London with a minimum of three days per week in our new London offices in Liverpool Street.

What you will have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement