DTC Acquisition Manager

As the DTC Acquisition Manager, you will be responsible for developing and executing acquisition strategies that drive traffic, increase customer acquisition, conversion, and maximize ROI. Your role is critical in growing our customer base through paid media, partnerships, SEM, affiliate marketing, and other digital marketing channels. The ideal candidate will be a data-driven marketer with a deep understanding of performance marketing, consumer behavior, and the DTC landscape, especially within CPG.

We are a company focused on the food industry in America. We are comprised of three strategic business units: snacks, culinary, and coffee, with a portfolio of brands with extensive history and value for our consumers.

We have a team passionate about conquering the flavors of the world, respecting the local values of each brand while preserving their history, flavor, and tradition. We set goals centered on our dream of becoming the food company with the strongest brands in America, bringing Latin heritage to the tables of more than 300 million consumers, maximizing the company's value, which is why we are in constant growth and geographical expansion of our portfolio around the world.

We are inspired by great challenges, execute processes with excellence, and above all, believe that teamwork is the fundamental basis for achieving great results.

This and much more is why we take pride in our work, our team, and above all, our brands.

• Minimum 4 - 6 years of experience in DTC customer acquisition. Previous experience in the CPG coffee category is highly preferred; experience with CPG functional foods or beverage brands will also be considered.
• Proven track record of scaling paid media and managing acquisition budgets to drive strong ROI.
• Expertise in performance marketing, including Facebook Ads, Google Ads, and programmatic platforms.
• Strong analytical skills with experience in web analytics (Google Analytics, Data Studio, etc.) and optimization (A/B testing, CRO) using tools like (Optimizely or Google Optimize).
• Hands-on experience managing and optimizing Google Merchant Center for product listings, ensuring integration with paid search campaigns to maximize visibility and conversions.
• Experience in affiliate marketing.
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent collaboration skills and experience working cross-functionally with omnichannel or multi-platform campaigns in a fast-paced environment.
• Entrepreneurial mindset with a passion for the DTC space and consumer brands.
• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus but not required.

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Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.