Director, Strategic Segments
The Director of Strategic Segments would serve as the day-to-day business partner to our NA Product & Solutions teams in pulling through consumer marketing activity in support of product marketing goals and global platforms/audiences such as Affluent, Cross Border/Travel, Ecomm and Core/Innovation. This role will report to the Senior Director of Consumer Strategy.
Responsibilities
- Partner closely with NA Product & Solutions as the primary day‑to‑day business partner, ensuring consumer marketing activity is effectively pulled through in support of product marketing goals across Affluent, Cross‑Border/Travel, E‑commerce, Core, and Innovation.
- Strengthen collaboration with Product teams and accelerate growth in priority segments by translating segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans that drive business outcomes.
- Serve as the strategic connector between segment insights and product roadmaps, informing segment strategies that drive adoption, engagement, and more integrated go‑to‑market execution.
- Ensure the US fully leverages global strategic‑segment work—including Infinite, new Travel positioning, and Visa Destinations—by shaping and adapting these platforms for maximum regional impact.
- Lead integrated planning with media, creative, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.
- Partner with research and analytics teams to uncover deeper consumer understanding, identify segment opportunities, and translate insights into marketing decisions and prioritization.
- Connect long‑term strategic‑segment vision with near‑term activation needs to ensure strategies translate effectively into market‑ready execution.
- Shape Visa’s segment‑specific consumer story by articulating the why behind campaigns and reinforcing leadership in security, trust, innovation, and relevance.
- Foster collaborative cross‑functional alignment to ensure teams are equipped to deliver against Visa’s consumer‑centric and segment‑centric growth goals.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
