Director - Sales Lead | Software and Digital Solutions (SDS) North America

Farmington Hills, MI, us March 12, 2026 Full Time

The Director – Sales Lead will be a pivotal growth leader responsible for accelerating and scaling the US IT and Engineering Services business from approximately $20M to $50M within two years. This is a high-visibility, revenue-critical role focused on aggressive market expansion, securing large and strategic deals, and building a robust, scalable sales and operating engine for sustained growth.

As the end-to-end P&L owner for North America, this leader will define and execute the regional go-to-market strategy, drive high-impact new business acquisition, and shift the organization toward outcome-led, value-stream selling. The role requires a hands-on sales executive who can personally open doors, leverage deep industry networks, and convert complex opportunities into measurable revenue within the first 6–9 months.

Key Responsibilities:

Sales & Market Expansion

Drive new business acquisition for IT and Engineering Services in the US market with a strong focus on large, strategic deals.
Secure high-value deals and deliver visible revenue impact within 6–9 months of joining.
Own and execute the regional sales and go-to-market strategy for North America.
Lead value-stream selling, moving away from transactional sales toward outcome-led engagements.
Build and articulate a clear, compelling value proposition and narrative for clients, partners, and analysts.
Scale revenue from the current ~$20M to $50M within two years.
Drive both new customer acquisition and expansion of existing accounts, including key healthcare clients.
Actively engage with strategic partners, including hyperscalers and technology partners to develop new opportunities in alignment with Bosch’s global partnership management teams.
Work closely with consulting firms, deal advisors, and industry analysts to strengthen market positioning.
Drive collaboration with the existing partnerships team to accelerate pipeline and revenue.

Team Leadership & Capability Building

Lead, mentor, and scale a high-performing sales team, currently consisting of 5 sales professionals across various US locations.
Build an onsite, dedicated pre-sales team, strengthening domain focus and service line offerings.
Establish Bosch SDS in the US market as a relevant player in the digital and AI space
Establish a culture that combines hunter and farmer sales competencies for new logo acquisition and account expansion.
Collaborate with BGSW, India and internal stakeholders to build region-specific presales and solutioning capabilities.

Industry & Segment Focus

Growth segments: MedTech, Manufacturing (incl. Automotive), Utilities, CPG, Energy, IT
Expand Bosch SDS’s footprint beyond its current limited market presence and help position the organization as a credible IT and engineering services partner in the US.

KPIs for the role

Monitor and manage performance using a metrics-driven approach, including:
- Total Contract Value (TCV)
- Annual Contract Value (ACV)
- Revenue growth and acquisition
- EBIT
- Net Promoter Score (NPS)
- Partnership-driven revenue (supported by a dedicated partnerships team)

Required:

Bachelor’s degree in Business, Engineering, Technology, or a related field
15–20 years of experience in sales leadership within IT and Engineering Services.
Proven track record of selling and scaling IT services, including ERP, application development, cloud, Industry 4.0, and engineering outsourcing.
Demonstrated success in closing large, complex deals in the US market.
Strong network across MedTech, Manufacturing, Utilities, Automotive, CPG, and Energy sectors.
Experience working with hyperscalers, system integrators, and analyst ecosystems.
Ability to operate at both strategic and hands-on execution levels.

Preferred:

Master’s degree (MBA or relevant technical master’s) strongly preferred.
Strategic, outcome-oriented leader with the ability to personally generate business through industry relationships.
Comfortable operating in a build-from-scratch, ambiguous environment.
Strong storyteller who can align sales, delivery, and partnerships under a unified GTM vision.
Metrics-driven, commercially sharp, and execution-focused.

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plans with an employer match; wellness programs; life insurance; short- and long-term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses.

Learn more about our full benefits offerings by visiting: www.myboschbenefits.com. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

Equal Opportunity Employer, including disability / veterans 

*Bosch adheres to Federal, State, and Local laws regarding drug-testing. Employment is contingent upon the successful completion of a drug screen and background check. Candidates who have been offered the position must pass both screenings before their start date.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

FIRST Robotics (For Inspiration and Recognition of Science and Technology)
AWIM (A World In Motion)

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