Director - Marketing, Colors Kannada
Job Summary:
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and includes activations like Media planning with ATL and Marketing activation with BTL driving micro-marketing and on-ground activation. It also includes ensuring identification of critical and impact markets and customize the marketing approach specific to the geo dynamics.
About the team:
The channel marketing team is responsible for driving viewer engagement and promoting the Colors Kannada channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
Job Summary:
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and includes activations like Media planning with ATL and Marketing activation with BTL driving micro-marketing and on-ground activation. It also includes ensuring identification of critical and impact markets and customize the marketing approach specific to the geo dynamics.
About the team:
The channel marketing team is responsible for driving viewer engagement and promoting the Colors Kannada channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
