Digital Sales Lead Energy Industries - UK, Ireland and Azerbaijan
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
HUB Digital Sales Manager__
ABB is accelerating its digital growth across Energy and Process Industries. We are now appointing a Digital Sales Lead for the United Kingdom to build, scale, and lead the commercial success of our digital portfolio — spanning industrial software, asset performance management (APM), Optimization, and advanced analytics.
This is a senior, high‑impact role with clear executive visibility. You will define the UK digital growth strategy, shape strategic customer engagements, and act as the commercial catalyst that turns ABB’s digital capability into measurable customer and business outcomes.
If you thrive in complex sales environments, have a hunter mentality, enjoy building markets rather than inheriting them, and want to leave a visible legacy — this role is built for you.
Your Mission
Own and drive digital sales growth in the UK Energy & Process Industries market
Build a credible, sustainable pipeline for digital and asset reliability solutions
Position ABB as a trusted digital transformation partner to strategic customers
Enable and mobilise the wider ABB sales organisation to sell digital at scale
Key Responsibilities
Digital Growth & Strategy
Define and execute the UK digital sales strategy aligned with ABB’s global and HUB priorities
Act as the end‑to‑end commercial owner for ABB’s digital portfolio in the UK
Translate digital offerings into clear customer value, ROI, and business outcomes
Build multi‑year growth plans for priority customers and segments
Strategic Accounts & Complex Sales
Lead senior‑level customer engagements across operators, EPCs, and ecosystem partners
Drive strategic account planning and long‑term partnership development
Lead complex, consultative sales cycles involving software, services, and lifecycle value
Personally engage in selected high‑value pursuits to unlock anchor wins
Sales Enablement & Collaboration
Mobilise and enable Automation, Electrification, and account teams to sell digital
Act as the digital sales authority and coach within the local organisation
Collaborate closely with solution consultants, delivery teams, and global product units
Ensure disciplined pipeline management, forecasting, and CRM governance
What Success Looks Like
A strong, qualified digital pipeline with clear path to scale
Increased digital penetration across key UK customers
Visible market positioning of ABB as a digital, optimization and asset reliability leader
Confident, capable sales teams that can articulate and sell digital value
Your Background
Senior experience in B2B solution sales within digital, software, asset performance, or automation
Proven track record of building pipeline and closing complex, consultative deals
Strong understanding of industrial, energy, or process environments
Comfortable engaging at C‑suite, engineering, and operations levels
Experience selling value, outcomes, and long‑term transformation — not just products
Entrepreneurial mindset: structured, driven, and comfortable creating momentum from ambiguity
Benefits
ABB offers a full range of benefits to help you thrive at work and beyond.
Competitive salary
25 days annual leave plus bank holidays
Competitive contributory pension scheme
Life assurance
Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
Internal mobility opportunities, mentorships & access to projects globally
Employee Assistance Programme
Generous employee referral scheme
Company car or cash for car allowance
Hybrid/ Flexible working - ideally aligned to our Energy Industries UK hub locations of St Neots, Daresbury or Aberdeen
Private medical cover for yourself and partner
Generous bonus scheme
For the 6th consecutive year ABB UK has been recognised as a Top Employer in UK. Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and exhibits this through excellent HR policies and people practices.
The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.
#RunwithABB
#ABBCareers
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
