Digital Marketing Specialist
Job Description Summary
#LI-HybridLocation: Hyderabad, India
About the role:
We’re looking for a Digital Marketing Specialist to join our Employer Brand, Recruitment Marketing & Talent Attraction team, who knows how to turn insights, optimization, and channel expertise into high performing recruitment marketing campaigns. In this role, you’ll help shape and power the digital engine behind our global talent attraction efforts -planning campaigns, optimizing performance, and ensuring our digital channels run with precision and impact.
Job Description
Key Responsibilities:
Plan and launch campaigns across LinkedIn, Meta, Google, YouTube and other digital channels
Optimize constantly - running tests, reviewing performance weekly, and improving engagement, efficiency, and conversions
Manage channel operations including tagging, tracking, governance, naming conventions, budget pacing, and platform hygiene
Support monthly analytics by updating dashboards, analyzing trends, and surfacing insights that shape future strategy
Collaborate across teams - working with Employer Brand, Recruitment Marketing, Digital Talent Experience, COEs, and vendor partners to deliver seamless, high‑quality campaigns
Essential Requirements:
2–4 years’ experience in digital marketing, paid media, performance marketing, or recruitment marketing
Hands‑on experience with platforms like LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, YouTube, and Google Analytics
Solid understanding of audience targeting, bidding strategies, funnel optimisation, and digital testing
Strong analytical skills and confidence working with dashboards and performance data
High attention to detail, operational discipline, and ability to manage multiple campaigns
Collaborative mindset and adaptability in a fast‑moving digital environment
Desired Skills:
Digital Marketing
Marketing Strategy
Media Campaigns
Campaign Optimization
Advertising Campaigns
Brand Management
Brand Marketing
Content Creation
Skills Desired
Advertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility (Inactive), Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)
