Digital Content Builder

We are currently seeking an ambitious pace-setter to join our International team as a Digital Content Builder. In this role, you will be the engine behind our European e-commerce presence, balancing content creation and publishing with back-office management to keep our digital storefront current, accurate, and conversion-ready across multiple markets.

Role Commitments:

• Drive a consistent, high-quality digital presence across European e-commerce markets by owning content from creation through publishing and quality review.
• Execute the promotional calendar with precision, ensuring campaigns, banners, and product highlights are live on time and aligned with business objectives.
• Deliver measurable SEO and AEO improvements by implementing technical optimizations and A/B test learnings that increase discoverability and conversion.
• Coordinate multi-language content across European markets, managing translation workflows that preserve brand voice and accuracy.
• Maintain back-office systems and site merchandising standards so that the customer journey is smooth, intuitive, and reflective of iFIT's brand.

Key Responsibilities:

• Create, publish, and maintain product pages, landing pages, blog articles, and LLM/AEO pages in alignment with the content calendar and brand standards.
• Manage back-office CMS systems (WordPress, Shopify, or equivalent) to ensure site accuracy, product data integrity, and proper display across devices.
• Execute the promotional calendar by setting up and activating campaign banners, featured product placements, and seasonal highlights on schedule.
• Implement SEO and AEO best practices including metadata optimization, structured data, keyword alignment, and content improvements informed by analytics and testing.
• Coordinate and review translations across European markets (French, English, and additional languages as needed) to ensure consistency and market-appropriate tone.
• Conduct regular site quality audits: verify product images, pricing accuracy, link functionality, and content consistency across all active pages.
• Optimize customer journey and site merchandising by applying UX insights, A/B test learnings, and conversion best practices.
• Collaborate with marketing, product, and international teams to align content output with campaigns, launches, and regional priorities.
• Monitor page performance using analytics tools and flag issues or opportunities to the team proactively.
• Support technical improvements and site updates by coordinating with development and UX stakeholders as needed.

Experience & Education:

Required Qualifications

• Bachelor's degree equivalent (Bac+2 or Bac+3) in digital marketing, e-commerce, communications, or a related field.
• Demonstrated hands-on experience with one or more CMS platforms (WordPress, Shopify, or equivalent) in a professional or academic setting.
• Working knowledge of SEO principles and user experience best practices as applied to e-commerce.
• Professional fluency in both French and English; written and verbal communication must meet business standards in both languages.
• Proven ability to manage multiple concurrent tasks with attention to detail and organizational rigor.
• Authorized to work in France without sponsorship.

Preferred Qualifications

• Proficiency in a third European language (Spanish, German, Italian, or Dutch preferred).
• Experience with SEO analytics tools (Google Search Console, SEMrush, or equivalent).
• Familiarity with A/B testing methodologies and tools.
• Background in fitness, sports, or consumer electronics e-commerce.