Customer Community & Marketing Specialist
About the Role:
- You''ll be the day-to-day driver of our Zendesk customer community and the operational backbone of our customer marketing programs. This role is about creating connections - between customers, between customers and our product, and turning those relationships into advocacy and pipeline.
Key Responsibilities:
- Community Management: Own our Zendesk Community - moderate discussions, surface insights, plan engagement activities. Develop announcements, guides, and updates to inform customers about new product features, webinars, speaking opportunities, and ways to participate as AppZen advocates. Capture customer feedback and translate it into recommendations for Product and Marketing. Track and report on community engagement, sentiment, and participation metrics, making informed suggestions for how to increase activity over time
- Customer Advocacy Programs: Manage G2 and Gartner Peer Insights review programs - coordinate outreach, monitor submissions, and identify opportunities to strengthen our presence on both platforms. Identify compelling customer success stories and campaign themes from community conversations to inform Marketing''s expansion-focused email initiatives. Coordinate Zoom webinar logistics including setup, promotional messaging, registration monitoring, live engagement tracking, and post-event coordination with Sales and CS teams
Required Skills & Experience:
- 4-6 years in community management or customer marketing, building engagement programs, and collaborating across Product, Marketing, and CS teams. Hands-on experience with Zendesk Community, HubSpot, and Zoom. Strong project management skills with the ability to stay organized, work proactively, and manage multiple priorities simultaneously. Strategic communications or content marketing background with writing skills to transform customer feedback into compelling stories. An analytical mindset with comfort tracking metrics and using data to inform decisions
