Country Lead – Benelux & France
At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.
At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.
RESPONSIBILITIES:
Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth
Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution
Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations and partnerships
Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity
Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region
QUALIFICATIONS:
7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
Deep understanding of the Benelux and France markets, including cultural nuances, media landscape, and consumer behavior
Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
