Community & Creator Engagement Manager, China at Electronic | ResumeGeni Jobs

General Information

Locations: Shanghai, Shanghai, China

Location: Shanghai
State: Shanghai
Country: China

Role ID

212475

Worker Type

Regular Employee

Studio/Department

Global Publishing - APAC

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Community & Creator Engagement Manager, China

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

As a Community & Creator Engagement Manager (Greater China) at EA, you will work in our Shanghai office and report to the regional MarCom Lead.

Responsibilities:

You'll plan and implement community and creator-led GTM activations to support marketing campaigns.
You'll collaborate with integrated comms, PR, and social teams across time zones to build and deploy local channel plans.
You'll design and manage creator and ambassador programs—identifying, onboarding, and nurturing local talent who are authentic advocates for EA's titles.
You'll initiate and support community-driven and campaign events (online or in-person).
You'll track engagement performance and community sentiment to measure success and improve future strategies.
You'll deliver reporting on community and creator activations, sharing applicable insights.
You'll manage budgets, contracts, and project timelines across community and creator activations.

Qualifications:

3+ years of experience in marketing engagement, creator relations, or campaign activation—preferably in gaming, entertainment, or digital media.
Expertise developing creator programs and managing creator partnerships.
Comprehensive knowledge of the local gaming ecosystem, community platforms, and creator landscape.
Demonstrated partner management, project management, and reporting skills.
Fluent in Mandarin and English (written and spoken); proficiency in Simplified Chinese.
Proficiency in creator analytics, social listening, and community management tools.
Experience working with agencies and third-party vendors in a marketing or community capacity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Post To

External careers site, Internal careers site

LinkedInID

1449

Community & Creator Engagement Manager, China

Electronic Arts