Certification Coordinator - Alliance Enablement
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About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
ALLIANCE ENABLEMENT, AWS
Focus: Certifications, Competencies & Enablement Programs
Region: Global
The Opportunity
VML Enterprise Solutions is investing in building AWS-certified talent at scale. We're seeking an enablement leader to own the programs that build VML's AWS delivery capacity—certifications, competency applications, and learning initiatives that maintain our partner standing and enable us to win and deliver on strategic opportunities.
This role ensures VML has the certified practitioners and demonstrated competencies required to maintain premier AWS partner status (MSP, competencies, specializations), win competitive pursuits, and deliver excellence. When VML achieves an AWS competency milestone or certification target—that's because of you.
Role Summary
This is a learning and enablement role focused on building AWS-certified talent across VML. You manage certification programs, competency applications, AWS Skillbuilder rollout, and enablement initiatives that drive delivery readiness and partner standing.
Accountability Model: Enablement metrics. Success is measured by certifications achieved, competencies attained, and program completion rates.
Core Responsibilities
1. Certification Roadmap & Management (35%)
- Own the AWS certification roadmap and targets for VML globally
- Track certification progress and drive adoption across VML regions and practices
- Coordinate exam scheduling, vouchers, and logistics
- Manage AWS Skillbuilder rollout and access for VML practitioners
- Communicate AWS certification requirements and deadlines to practitioners and leadership
- Track and report on certification metrics, gaps, and progress against targets
- Identify high-priority certification needs based on pursuit pipeline and delivery requirements
2. Competency Applications & Compliance (30%)
- Prepare and submit AWS competency applications (MSP, Service Delivery designations, specializations)
- Own applications for priority competencies: Managed Services Provider (MSP), Amazon Marketing Technology (AMT), Generative AI
- Track VML progress toward AWS competency requirements
- Coordinate evidence gathering and documentation for competency submissions
- Ensure VML maintains required certification levels for AWS partner tiers
- Support Strategic Collaboration Agreement (SCA) application and renewal processes
- Monitor and report on compliance status and gaps
3. Lead Enablement Programs (25%)
- Support and coordinate hackathons, bootcamps, and hands-on AWS enablement events
- Coordinate AWS-sponsored training sessions and workshops
- Work with HR and L&D on AWS learning program integration
- Support client and sales enablement coordination for AWS pursuits
- Document and share best practices, learning paths, and AWS resources
- Coordinate with AWS Partner Training teams on available resources
4. Stakeholder Coordination (10%)
- Coordinate with AWS Partner Development Managers (PDMs) on enablement initiatives
- Work with VML practice leads to align certification priorities with business needs
- Report on enablement metrics to alliance and practice leadership
- Support alliance operations with enablement-related data and reporting
Key AWS Programs & Competencies
- AWS Managed Services Provider (MSP) Program
- Amazon Marketing Technology (AMT) Competency
- AWS Generative AI Competency
- AWS Service Delivery designations (Lambda, Bedrock, etc.)
- AWS Skillbuilder and Partner Training Portal
- AWS Certification paths (Cloud Practitioner, Solutions Architect, Specialty)
Technology & AI Expectations
Incorporate AI fluency into certification and enablement roadmaps. Use company-approved AI tools and technologies to scale enablement programs and track learning outcomes. Build AI literacy programs for VML practitioners.
Team Leadership & Management
Accountability: Accountable for program outcomes. Success depends on ability to drive adoption across a distributed workforce.
Leadership Expectations: Coordinate across L&D, HR, partner teams, and practitioners without direct authority. Drive program adoption through influence and stakeholder management. Build relationships with partner enablement teams.
Management Scope: Individual contributor; coordinates across L&D, HR, and partner teams without direct reports.
Success Metrics
- AWS certifications achieved (target: 300+ annually)
- Competencies attained and maintained (MSP, AMT, GenAI)
- Skillbuilder adoption and completion rates
- AWS partner tier maintenance
- Competency application success rate
- Hackathon and enablement event participation
- Program completion rates
Qualifications
Required
- 2-5+ years in L&D, enablement, certification programs, or training coordination
- Experience managing technical certification programs at scale
- Multi-stakeholder learning initiatives experience
- Understanding of cloud certification requirements and learning paths
- LMS administration familiarity
- Strong organizational and project management skills
- Background in Global Systems Integrator (GSI), agency, or professional services environment
Preferred
- Experience with AWS Partner Programs and certification requirements
- Familiarity with AWS Skillbuilder and Partner Training Portal
- Experience with competency applications (MSP, specializations)
- AWS certifications (Cloud Practitioner or above)
- L&D certifications or formal training background
- GSI/agency certification program experience
- Bachelor's degree
Role Positioning
This role builds VML's AWS-certified talent pool—not a quota-carrying seller, relationship manager, or client-facing role.
You will be the reason VML achieves AWS certification milestones and competency designations. You will drive the Skillbuilder rollout that upskills our practitioners. You will coordinate the hackathons that build hands-on expertise. And you will ensure VML has the certified talent required to maintain premier AWS partner status and win on our most important opportunities.
Your enablement programs directly power AWS alliance growth.
About VML Enterprise Solutions
VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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