Business Director, Commerce

1883 - Business Director, Commerce

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

This is a senior, client-facing leadership role responsible for winning, delivering, and growing Commerce and retail media workstreams. You’ll operate as a connector across teams, bringing together strategy, activation, analytics, and partner capabilities to drive measurable outcomes for clients and the agency.

Key Responsibilities 

Senior Client Partnership & Outcomes

•    Own senior day-to-day relationships across your clients, acting as a trusted commerce advisor.
•    Recommend, shape, and implement tailored commerce solutions across the full funnel.
•    Lead end-to-end delivery across key workstreams, ensuring measurable business impact.
•    Oversee quality, timelines, and governance to deliver exceptional client experiences.

Connected Commerce Strategy & Roadmapping

•    Partner with Commerce leadership and internal specialists to create integrated retail and marketplace strategies.
•    Build client roadmaps that incorporate current and emerging commerce solutions (e.g., retail media, onsite search, digital shelf/content, marketplaces).
•    Use data, insights, and analytics to identify opportunities and optimise performance.

Revenue Expansion, Pipeline & Pitch Support

•    Identify and convert opportunities to expand existing client relationships and grow Commerce revenues.
•    Contribute to new business pitches (strategy, narrative, commercials, deliverables, and team orchestration).
•    Maintain a strong growth pipeline; set milestones and revenue targets.

Cross-Agency Leadership & Capability Building

•    Inspire and support a team of practitioners across the WPP Commerce to spot and unlock commerce opportunities.
•    Build strong relationships with activation teams internally to ensure delivery excellence.
•    Support recruitment, onboarding, development planning, and performance culture as the team scales.

Delivery Operations, Governance & Commercial Rigor

•    Manage financial processes (forecasting, tracking, and reporting) and ensure compliance with internal standards/charters.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o    Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o    Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o    Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Commerce Expertise
•    Strong understanding of the Commerce landscape, including Amazon, retailers and marketplaces.
•    Expertise in retail readiness, digital shelf optimisation, and content for discovery and conversion.
•    Knowledge of paid search, retail media networks, and programmatic display within commerce contexts.
Leadership & Collaboration
•    Sees the bigger picture and works effectively across a matrixed organisation.
•    Sought out as a subject-matter expert for advice, solutions, and strategic direction.
•    Confident communicating with stakeholders at all levels, internally and externally.
Commercial & Client Influence
•    Advanced commercial acumen with the ability to build business cases and defend value.
•    Skilled in managing senior, demanding clients; strong influencing and negotiation ability.
•    Calm under pressure; able to lead through ambiguity and shifting priorities.
Delivery Excellence
•    Highly organised with strong problem-solving and time management skills; able to multitask.
•    Comfortable working independently and changing direction frequently.
•    Strong attention to detail and commitment to accuracy.
•    Comfortable producing content and presenting commerce strategy and results.
Mindset
•    Self-motivated and entrepreneurial; proactive in spotting opportunities and creating momentum.
•    Positive, flexible, and solutions-oriented.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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