Business Development Manager Greater China

ABRSM is The Associated Board of the Royal Schools of Music and a global music education charity. At the heart of everything we do is our belief that music enriches lives. Building on our heritage, we offer face-to-face and digital exams, sheet music, recordings, apps and courses for students and teachers across the world. In partnership with four Royal Schools of Music, we carry on a long legacy of musical excellence. More than an awarding organisation, we support learners from the first note they play, and empower teachers who help build musical skills and encourage progress around the world. As a charity, we use all of the surpluses we generate to make significant donations towards music education initiatives and to develop our support for learners and teachers around the world. We advocate for music and its many forms, playing our part to ensure the future of music education and its place in society. Together with our partners, our teachers and others around the world, we’ve been nurturing the future of music since 1889—to help people start or continue their journey. Job purpose ·        To drive business development across Greater China, ensuring the achievement of agreed targets for exam entries, publication sales, and digital product adoption ·        To set up and manage an authorised agent network in Mainland China. ·        To lead and support Regional Development Executive (RDE) based in Hong Kong. ·        To cultivate and strengthen key business relationships across East Asia. ·        To contribute to the expansion into new markets and the development of innovative products and services. ·        To provide ABRSM management with actionable market intelligence that may significantly impact sales performance in the region.   Job context and scope The Business Development Department plays a pivotal role in revenue growth, customer strategy formulation, cross-functional product development, stakeholder and customer engagement, and the execution of global sales and marketing initiatives.   Organisation See separate organisation chart.