Brand specialist

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

• Lead Castrol Website content localization and management.
• Lead Castrol Owned Media full-year planning and landing on all social platforms. On top of normal brand contents, need to think more disruptively on how to create new contents to help brand gain free traffic via riding on hot topics.
• Lead Non-F1 global sponsorship local communication plan including FE, W2RC and WRC. Need to work with global on the assets development and work closely with channel team on activation supporting.
• Work Closely to land certain big offline events plan and development including IWS Distribution Conference and Chengdu Auto Show.
• Support Hybrid & Adjacency category communication plan including the key message development, content creation and light activations.
• Contribute to the Brand Integrated Marketing Campaign Planning and support the campaign landing especially on the social and offline parts.

Support the local celebrity strategy planning and daily execution including the celebrity selection, sourcing, contract processing and assets development.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.