Battlefield Franchise Director, Asia Publishing

General Information

Locations: Shanghai, Shanghai, China

Location: Sydney
State: New South Wales
Country: Australia

Location: Seoul
Country: Korea, Republic of

Location: Singapore
Country: Singapore

Role ID

211455

Worker Type

Regular Employee

Studio/Department

Global Publishing - APAC

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Your Mission

As the Battlefield Franchise Director, Asia Publishing; you wake up every day thinking about the growth of the franchise in the region. Reporting to the Snr Director of EA Entertainment Franchise, you will deeply understand the Battlefield franchise, markets, and player communities. You will guide the Battlefield Asia franchise planning and marketing implementation. Representing the voice of the franchise at the regional level, both internally and with external partners creating growth and delivering understanding between studio, commercial and marketing.

You are the head of the Battlefield Franchise in the Asia and Emerging Markets region, and main partner for all departments. You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization. This includes our market and player planning, culturalization direction of the global strategy and deep understanding of player behaviour within the product and what is required to affect that as well as operating plans, resource, and budget prioritization, and return on investment effort. You are working across a matrixed organization of local teams and global teams, focusing on maximizing both the short- and long-term opportunities for this franchise.

Macro Goals:

Responsible for the success and achieving the Battlefield franchise goals across Asia and Emerging Markets.
Main partner for all departments, creating growth and delivering understanding between Studio live ops, commercial and marketing.
You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization.

Responsibilities.

Assume a cross-functional leadership role in driving alignment and accountability to results across functions including studio, brand, creative development, integrated communications, media, esports, analytics/insights, commercial, and finance.
Help set clear objectives to achieve player acquisition, engagement, and revenue growth across Asia & Emerging Markets with a key focus initially on IMEA but also Asia.
Oversee day-to-day operational aspects of the business across local teams for alignment and consistency.
Develop and drive the hyper-culturalization and critical win state strategy for Battlefield, ensuring the game, content plans and experiences are represented with local accuracy in market and resonate with our players.
Strong partnership and collaboration with studio to implement the global franchise strategy in a culturalized plan across Asia Publishing by defining positioning for key markets, setting local publishing goals and plans, applying publishing frameworks as well as influencing the development roadmaps and live services.
Partner with commercial teams to align on local market commercial initiatives partnering with key stakeholders to drive to execution.
Partner with marketing teams to align on Go to Market strategies that align to player insights and market dynamics.
Distil large volumes of consumer research, competitive intel and market trends into tangible and actionable insights that can be used to optimize the local player experience and inform strategies for brand performance and activation.
Develop meaningful relationships with important agencies, brands, partners across the region.

Qualifications

10+ years in Publishing, product management or similar experience with a commerce focus, preferably from gaming (console, PC, or mobile); entertainment; technology; or consumer products.
Experience with working with development studios on the creation of hyper localised content roadmap and building the associated innovative brand marketing plans, marketing campaigns, and the development of creative materials to match.
Strong analytical skills, along with experience using insights and data to create strategy, analyse market opportunities and trends.
Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams, will be essential to success in this role.
Passionate about games and gaming communities. Strong understanding of the latest gaming systems, industry trends and experience in the Asia game market.
Proficiency in narrative building with the ability to create compelling presentations for a wide range of audiences.
Veteran leading global launch campaigns at the local scale and the self-awareness to understand learnings from both the successes and the failures.
Understand how to interpret data and KPIs and turn analytical insight into actionable plans.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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LinkedInID

1449

Electronic Arts