Automation Product and Application Manager
Your challenges
Sales and customer support
Provide independent consultation to customers in the assigned region, advising on Automated Liquid Handling systems and workflows, including the 5073-5075 and 96 Flex instruments.
Support regional sales teams to achieve revenue targets by focusing on solution-based selling, addressing customer-specific needs, and integrating automation systems into their workflows.
Act as a technical liaison between customers, sales teams, and service technicians, ensuring effective pre- and post-sales support.
Perform technical product demonstrations, both virtual and in-person, at customer sites or showrooms.
Offer pre- and post-sales technical support, including application integration, customer education (starter to advanced levels), and user training for automation products.
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Product and Application Management
Manage successfully product launches, including the introduction of new tools, ensuring smooth rollout through coordination with marketing, training sales teams, and customer engagement.
Collaborate with R&D, marketing, and sales teams to support the development of new automation products and to align optimally with market needs, customer workflows, and strategic priorities.
Drive application development by analyzing customer workflows and translating them into specific product enhancements or new application solutions.
Market Intelligence and Strategy
Win more - provide market and competitive intelligence to adapt automation product positioning and to increase win rates, particularly in high-growth sectors such as Pharma, Biotech, and CROs.
See more - engage potential customers and identify relevant applications and trends to support go-to-market strategies. Collaborating closely with Sales (Field and INSS), Key Account Management, and Distribution Partners.
Monitor competitor activities and market trends to stay ahead in terms of product offering and positioning.
Proactively engage key customers through lead generation activities such as webinars, SciLeads, and targeted campaigns focused on solution-based selling.
Training and Development
Train local sales teams and channel partners to equip them with the technical knowledge and application expertise required to meet customer demand.
Share best practices for product usage, positioning, and integration to ensure consistency and excellence across the sales teams.
Collaborate with Inside Sales to maintain strong customer relationships and promote service contracts, ensuring customer loyalty and long-term engagement.
Operational Efficiency and Collaboration
Actively participate in local sales meetings and joint customer visits with Account Managers to drive lead generation, enhance collaboration, and strengthen customer relationships.
Streamline support processes by leveraging a dedicated consultant queue for faster response times and prioritizing customer needs.
Support strategic projects to foster customer centricity and application competence: contribute to sharing application data and promoting a customer-centric approach through enhanced collaboration between Sales, Marketing, and Application teams.
Reporting and Documentation
Ensure timely and accurate CRM data entries related to customer interactions, product demonstrations, and opportunity management.
Provide regular updates and reports on sales forecasts, product performance, market feedback, and customer insights.
Participate in strategic review meetings to assess progress on automation goals, and support sales funnel optimization.
