ATL Marketing Manager (f/m/x)

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
•  Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
•  Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
•  Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
•  Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
•  Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
•  Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
•  Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.

•  2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
•  Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
•  Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
•  Experience in managing agency and media supplier relationships.
•  Excellent communication skills; fluency in English is essential.
•  Experience with programmatic media buying is a plus.
•  Experience in shaping creative strategy and direction is a plus.
•  Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
•  High motivation, adaptability, and a drive to challenge the status quo

• Once a unicorn, now a listed public company, be part of our success story!
• More than 90 different nationalities make up a truly international and diverse working environment
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

Contact
Cezary Sliszka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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