Assistant Manager/Senior Executive, eCommerce Product Marketing (2 years Contract)
Position Summary
The Product Marketer in the AV division will take ownership of the Online Exclusives portfolio — from market analysis, competitive benchmarking, go-to-market strategy, to sales promotions and sustenance. This role will work closely with Product Category Leads within the team to ensure a synergized, non-conflicting assortment that creates incremental growth for all categories within the division .Role and Responsibilities
- Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for Online Exclusives.
- Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Product Category Leads to define winning product strategies.
- Drive Sell-out: On-going monitoring of sales situation and initiate programs to sustain sales and brand rankings.
- Cross-Functional Collaboration: Partner with Online team, sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.
- Promotion Management: Work closely with the Online team to plan, and run successful promotions and/or programs, not limited to just price promotions.
- Demand Planning & managing SCM KPIs : Work with Online KAM towards the achievement of sales target and ensure timely demand forecast to meet the target. Work closely with SCM manager to ensure accurate sell-in/out forecast and manage aging inventory.
- Product Management: Not limited to just online exclusives SKUs, maintain proper housekeeping of all online listings on Samsung.com, marketplaces.
- Any other Ad Hoc duties and reporting
Skills and Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum 3-5 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics or FMCG industry.
- Equipped with knowledge on commonly used eCommerce-related KPI terminology
- Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
- Commercial acumen, analytical mindset, and a passion for technology and innovation.
- Good business planning, project management and execution skills
- Good communication, presentation and interpersonal skills
- Able to strive in a face paced environment
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