We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Learn more at tradercorporation.com.

 

This role will be within the AutoSync team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting-edge software tools to simplify operations, boost marketing, and drive sales.

 

 

 

• Own and manage the full sales cycle: prospecting, discovery, demo, negotiation, and close
• Sell AI-driven solutions (e.g. conversational AI, lead management, broadcast) to automotive clients
• Build strong relationships with dealer principals, general managers, sales directors, and stakeholders
• Identify customer pain points and position AI solutions that drive measurable ROI
• Develop and maintain a healthy pipeline through outbound prospecting and inbound leads
• Deliver compelling product demos and value-based proposals
• Forecast accurately and consistently meet or exceed revenue targets
• Stay current on automotive industry trends and emerging AI technologies

• 1+ years of B2B sales experience, preferably in automotive, SaaS or AI
• Proven track record of meeting or exceeding quota
• Experience selling to automotive dealerships, dealer groups, or automotive service providers
• Strong consultative selling and negotiation skills
• Ability to explain complex AI concepts in simple, business-focused language
• CRM proficiency (Salesforce, HubSpot, or similar)

• Experience selling AI, automation, CRM, or data-driven platforms
• Automotive industry knowledge (retail automotive, OEMs, marketplaces, mobility tech)
• Experience with mid-market or enterprise automotive accounts

• Consistently achieving or exceeding monthly and quarterly sales targets
• Building long-term relationships with automotive clients
• Helping customers unlock real business value from AI solutions
• Becoming a trusted expert in AI for automotive sales and operations

• Work with cutting-edge AI technology in a fast-growing automotive market
• Competitive base salary + uncapped commission
• Career growth opportunities in a scaling AI organization

• Collaborative, high-performance sales culture

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

 

Benefits from Day 1

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs

Financial planning

• Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Competitive salary

• Annual bonus structure
• 3% CPP matching

The base salary range for this position is CAD $75k – $80k.

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. This role also includes a sales plan (OTE) and may include benefits and other employee offerings.