Línea Directa Aseguradora is a Madrid-headquartered Spanish direct insurer with around 1,400 employees, listed on the Bolsas y Mercados Españoles under BME:LDA, with operations concentrated at the Tres Cantos campus on the northern edge of Madrid.
The company was founded in 1995 as a 50/50 joint venture between Bankinter and the United Kingdom direct insurance pioneer Direct Line Group, then owned by Royal Bank of Scotland, importing the UK direct telephone-only insurance model into the Spanish market.
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