Key Takeaways
- Fiverr is a founder-led, NYSE-listed Israeli marketplace with roughly 700 employees, dual-headquartered in Tel Aviv and New York.
- Apply through Comeet at fiverr.com/team; the ATS is clean and favors well-structured, text-based resumes.
- The company is explicitly AI-first since 2023, and credible AI fluency is now expected across every function, not only engineering.
- Interview style is direct, technically opinionated, and relatively flat; defending your reasoning calmly matters more than being right first.
- Engineering is Rails-heavy at the core with Go, Node.js, Python, and React across newer services; marketplace, recommendation, and fraud are the hottest teams.
- Compensation in Tel Aviv is competitive for Israeli tech with meaningful FVRR equity; New York roles pay to market with similar equity weight.
- Tel Aviv roles generally require local residency, Hebrew is optional, and work visas are rarely sponsored for engineering hires.
- Fiverr Pro, Fiverr Business, and Fiverr Go are distinct product surfaces with distinct teams — research which one you are interviewing for.
About Fiverr
Fiverr International Ltd. (NYSE: FVRR) is an Israeli online marketplace for freelance services, connecting businesses with independent sellers who offer discrete, packaged deliverables called "gigs." The company was founded in Tel Aviv in 2010 by Micha Kaufman and Shai Wininger, with the contrarian bet that creative and professional services could be productized the way software-as-a-service productized software. Kaufman remains CEO fifteen years later, an unusual run of founder continuity in the gig economy, and his fingerprints are still all over the roadmap, the tone, and the internal culture. Fiverr went public on the New York Stock Exchange in 2019 and today operates as a dual-headquartered company: Tel Aviv is the primary engineering and product hub, while New York hosts the U.S. general management, brand marketing, and much of the content organization. The company has roughly 700 employees and generated approximately $360 million in revenue in 2024.
The business is a two-sided marketplace. On the buyer side, small and mid-sized businesses, agencies, and a growing roster of enterprises purchase services across categories that include graphic design, writing, video editing, programming, digital marketing, business consulting, music and audio, and an explosively growing AI services vertical. On the seller side, freelancers list "gigs" at fixed or tiered price points and compete on rating, response time, delivery speed, and portfolio. Fiverr layers several commercial products on top of the core marketplace: Fiverr Business for team and enterprise buying workflows; Fiverr Pro, a curated tier of vetted top freelancers with concierge support; and Fiverr Go, an AI-first product introduced in 2024 that blends automated generation with human creative oversight. The company has also grown through acquisitions, including ClearVoice (2019) for content marketing, Working Not Working (2021) for creative talent sourcing, Stoke Talent (2021) for freelance management software, and CreativeLive (2022) for online creative education. AutoDS, a dropshipping automation platform, was acquired in 2022 as well.
Geographically, Tel Aviv is where core product, platform, data, and most engineering live. New York houses U.S. leadership, much of brand marketing, PR, and a significant chunk of business development for Fiverr Business. Orlando, Florida is the home of the ClearVoice team inherited from the 2019 acquisition. Berlin hosts CreativeLive's surviving team after the 2022 acquisition. Smaller footprints exist in London, Kyiv, and Mexico for specific functions. Hiring cadence is heaviest in Tel Aviv and New York, with the satellite offices moving more slowly and more selectively.
Fiverr competes most directly with Upwork, and the cultural contrast matters for candidates. Upwork is a U.S. company with an hourly-and-bid DNA; Fiverr is an Israeli company with productized-gig DNA. That lineage shapes everything from product philosophy to interview style. Candidates evaluating both should understand they are choosing between two different operating cultures, not just two different logos.
Application Process
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1
Apply through fiverr
Apply through fiverr.com/team, which runs on Comeet. Use a real email and an up-to-date resume, because the recruiter screen is often same-week for in-demand roles.
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2
Expect a 20 to 30 minute recruiter call that covers motivation, compensation exp
Expect a 20 to 30 minute recruiter call that covers motivation, compensation expectations, work authorization, and whether you are applying to a Tel Aviv, New York, or satellite-office role.
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3
If you advance, a hiring manager screen follows, usually 45 to 60 minutes, focus
If you advance, a hiring manager screen follows, usually 45 to 60 minutes, focused on scope, impact, and how you think about problems rather than trivia.
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4
Engineering candidates receive a technical round, which may be a live coding int
Engineering candidates receive a technical round, which may be a live coding interview, a system design discussion, or a short take-home assignment depending on seniority.
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Product, design, marketing, and trust-and-safety candidates typically complete a
Product, design, marketing, and trust-and-safety candidates typically complete a case exercise or presentation, with a panel that includes cross-functional partners.
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A team-fit or values round is common, often with two or three potential peers, a
A team-fit or values round is common, often with two or three potential peers, and it is genuinely two-way, so come with real questions about the role and the team.
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A final conversation with a senior leader, sometimes a VP or, for select roles,
A final conversation with a senior leader, sometimes a VP or, for select roles, Micha Kaufman, tests long-term thinking and alignment with the marketplace thesis.
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References are usually requested late in the process
References are usually requested late in the process. Offers are extended by the recruiter, with equity details delivered separately.
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End-to-end timeline is typically three to six weeks
End-to-end timeline is typically three to six weeks. Moving faster is common for specialized AI, ML, and senior engineering roles; moving slower is common for leadership positions.
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Communication tends to be direct and informal
Communication tends to be direct and informal. Silence is not a signal — if you have not heard back in a week, follow up. Israeli startup culture rewards initiative.
Resume Tips for Fiverr
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Lead with outcomes that map to a two-sided marketplace: buyer acquisition, selle
Lead with outcomes that map to a two-sided marketplace: buyer acquisition, seller activation, match quality, conversion, retention, trust and safety, or unit economics.
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Quantify impact with concrete numbers
Quantify impact with concrete numbers. Fiverr reviewers respond to specifics like GMV influenced, search CTR moved, fraud rate reduced, or take-rate defended.
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For engineering roles, name the stack
For engineering roles, name the stack. Ruby on Rails is the legacy backbone; Go, Node.js, Python, React, AWS, and Kubernetes appear throughout newer services.
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For data and ML roles, highlight recommendation systems, ranking, matching, frau
For data and ML roles, highlight recommendation systems, ranking, matching, fraud detection, and any work on generative AI in production — this is the hottest hiring area.
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Prior marketplace experience is a real signal
Prior marketplace experience is a real signal. Call out relevant work at Upwork, Etsy, eBay, Airbnb, Uber, DoorDash, Shopify, or similar platforms explicitly.
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For product and design, show portfolio pieces that feel productized, not bespoke
For product and design, show portfolio pieces that feel productized, not bespoke — Fiverr thinks in packaged offers, not custom projects, and candidates who get that stand out.
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Use plain text and standard section headings
Use plain text and standard section headings. Comeet parses cleanly but rewards clarity, and recruiters often read on mobile.
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Keep it to one page for under ten years of experience and two pages for senior a
Keep it to one page for under ten years of experience and two pages for senior and executive candidates. Dense walls of text get skimmed, not read.
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Mention AI fluency credibly
Mention AI fluency credibly. Fiverr is an explicitly AI-first company since 2023 and expects candidates in every function to engage with AI tools thoughtfully.
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Localize the resume lightly
Localize the resume lightly. For Tel Aviv roles, Hebrew is optional but local residency is strongly preferred; for New York, U.S. work authorization is generally required.
ATS System: Comeet
Fiverr uses Comeet, an Israeli-origin applicant tracking system widely adopted across Tel Aviv tech. Comeet has a clean, minimal candidate experience with a single-page application form, strong structured-data parsing, and a streamlined interview scorecard model on the recruiter side. It is less keyword-obsessed than enterprise ATSes like Workday or Taleo, but it still benefits from a well-structured resume.
- Upload a PDF resume. Comeet parses PDFs reliably when they are text-based, not scanned images.
- Fill every structured field the form offers, even when the resume would cover it, because recruiters often filter on those fields.
- Keep headings conventional — Experience, Education, Skills — so the parser maps sections correctly into Comeet's candidate profile.
- Use a LinkedIn URL that actually matches your resume. Comeet surfaces both side by side and inconsistencies get flagged.
- Skip elaborate graphics, multi-column layouts, and text in images. Comeet parses those poorly and recruiters read the parsed version first.
Interview Culture
Fiverr interviews reflect Israeli startup culture: direct, fast, technically opinionated, and relatively flat.
Expect interviewers to interrupt with follow-up questions, to push on reasoning rather than accept first answers, and to debate openly in panels. This is not rudeness — it is how strong ideas get pressure-tested in Tel Aviv engineering and product culture, and candidates who can defend their thinking calmly without becoming defensive stand out. Hierarchy carries relatively little weight; a junior engineer may challenge a principal, and a product manager may be challenged by anyone in the room. Technical rounds for engineers favor pragmatic, production-minded answers over leetcode theater. System design questions often center on real Fiverr problems — ranking search results, detecting fraudulent sellers, scaling a notification system, designing an AI-assisted gig creation flow — rather than abstract puzzles. Product and design rounds emphasize marketplace mechanics, two-sided economics, and the tension between buyer and seller incentives. Behavioral and values questions probe ownership, speed, and comfort with ambiguity. Micha Kaufman's imprint on the company means candidates are often asked about long-term thinking and where they see the freelance economy in five years; shallow answers here are noticed. For Tel Aviv roles, expect some cross-language fluidity — English is the working corporate language but Hebrew appears in side conversations. For New York and Orlando roles, the style is softened but still noticeably direct compared to typical U.S. corporate norms. Dress is casual across offices.
What Fiverr Looks For
- Ownership mentality — candidates who treat the marketplace as theirs, not as someone else's problem to implement against.
- Speed with judgment — Fiverr ships fast and expects hires who can make reversible decisions quickly and escalate the irreversible ones.
- Marketplace intuition — comfort reasoning about two-sided dynamics, take rates, liquidity, and the tension between buyer and seller experience.
- AI fluency — credible, hands-on engagement with LLMs, generative tools, and AI-assisted workflows, regardless of function.
- Technical rigor for engineers — pragmatic system design, production-minded trade-off thinking, and comfort with Ruby, Go, Python, React, and AWS.
- Data literacy — ability to read dashboards, instrument experiments, and argue from numbers rather than anecdotes.
- Direct communication — willingness to say the uncomfortable thing in a meeting rather than nodding and disagreeing privately afterward.
- Cross-functional humility — strong opinions loosely held, especially across product, design, engineering, and trust-and-safety lines.
- Long-term conviction about the freelance economy and Fiverr's role in it; short-term mercenaries tend not to survive the culture.
- Comfort with ambiguity — reorgs, product pivots, and AI-driven strategy shifts are frequent, and hires who need stability tend to struggle.
Frequently Asked Questions
How does compensation in Tel Aviv compare with New York for the same role?
Tel Aviv base salaries are lower in absolute USD terms than New York — Israeli tech pays in the $40,000 to $60,000 USD range for mid-level engineers and $70,000 to $100,000 for senior roles — but equity grants are generally meaningful and Israeli taxation, cost of living, and benefits structure differ significantly. New York roles pay to local market and also include FVRR equity. Treat the two as different currencies rather than directly comparable numbers.
Does Fiverr sponsor work visas for Tel Aviv engineering roles?
Rarely. Fiverr's Tel Aviv hiring is overwhelmingly local, and Israeli work visa sponsorship for foreign engineers is uncommon across Israeli tech generally. If you are not already authorized to work in Israel, the New York, Orlando, or Berlin offices are more realistic paths, each with their own local work authorization requirements.
Is Fiverr remote-friendly, or do you need to be in an office?
Fiverr operates a hybrid model that maintained meaningful remote flexibility after the pandemic, but Tel Aviv remains the gravitational center and in-person collaboration is still the norm for core product and engineering. Fully remote roles exist but are less common than hybrid, and some functions, especially leadership, are expected in-office several days a week.
How has the AI-first mandate changed hiring?
Since 2023 Micha Kaufman has publicly framed Fiverr as AI-first. In practice that means every function is expected to use AI tools fluently, new roles explicitly scope AI responsibilities, and the Fiverr Go product line represents a concrete investment in AI-native marketplace experiences. Candidates who cannot speak credibly about how they use AI in their own work are at a real disadvantage, regardless of function.
How is Fiverr culturally different from Upwork?
Upwork is a U.S. company with an hourly-and-bid marketplace DNA and a larger, more corporate operating style. Fiverr is Israeli with productized-gig DNA, a smaller headcount, and a startup-like cadence even years post-IPO. Candidates who thrive at Fiverr tend to value speed, directness, and founder-led conviction; candidates who want process, predictability, and consensus often prefer Upwork's culture.
Does Fiverr run internship or new-grad programs?
Fiverr runs limited structured programs, primarily in Tel Aviv and primarily for engineering and data roles, often tied to Israeli university partnerships. New York hires a small number of early-career candidates annually, mostly in marketing, content, and operations. Do not expect a Google-scale internship pipeline; expect case-by-case hiring.
What is it like to work under Micha Kaufman?
Kaufman is a hands-on, communication-forward founder-CEO. He shows up in all-hands meetings, shares opinions publicly on LinkedIn and in Israeli tech press, and personally weighs in on product decisions more than most post-IPO CEOs. Teams report that strategy shifts quickly and that executive-level feedback can be direct. Candidates who want a quiet, distant CEO will find this uncomfortable; candidates who want access and clarity find it energizing.
What is the actual engineering stack?
Ruby on Rails is the historical backbone and still powers significant parts of the platform. Newer services are increasingly written in Go and Node.js, with Python for data and ML workloads. The frontend is React-heavy. Infrastructure is AWS with Kubernetes. Expect a polyglot environment where legacy Rails, modern microservices, and ML systems coexist, and where strong engineers are comfortable moving between them rather than specializing narrowly.
Has Fiverr had layoffs?
Fiverr conducted modest workforce reductions in 2022 and 2023 aligned with the broader tech correction, affecting a single-digit percentage of staff each time. These were publicly disclosed and not mass-scale relative to some peers. Candidates should still ask about team stability and product strategy rather than assuming any specific team is locked in.
How is career growth structured?
Fiverr uses conventional individual-contributor and manager tracks with relatively lightweight formal leveling compared to larger U.S. tech companies. Growth is heavily scope- and impact-driven, and internal mobility across Fiverr Business, Fiverr Pro, Fiverr Go, and core marketplace teams is encouraged. Ambitious individual contributors tend to be rewarded with scope expansion rather than purely title progression.
Are Fiverr Pro and Fiverr Business separate organizations internally?
Fiverr Pro (the vetted high-end freelancer tier) and Fiverr Business (the enterprise and team buying product) are distinct product surfaces with distinct product, engineering, and go-to-market teams, though they share platform infrastructure and leadership. Candidates should research which surface a role sits on, because the day-to-day problems, customer profile, and metrics differ significantly between them.
Is AI a tailwind or a threat to Fiverr's business?
Both, honestly. AI has created enormous category growth on the seller side — prompt engineering, AI image generation, AI video, AI chatbots, and related gigs are among the fastest-growing categories. At the same time, AI commoditizes some classical freelance categories like basic copywriting and simple graphic design. Fiverr Go is the explicit response: lean into AI-native experiences rather than resist. Candidates should be able to discuss both sides rather than pretend the threat does not exist.
Open Positions
Fiverr currently has 37 open positions.
Related Resources
Career Guides for Fiverr Roles
Sources
- Fiverr Careers —
- Fiverr About Page —
- Fiverr International Ltd. SEC Form 20-F Annual Report —
- Fiverr Investor Relations —
- Fiverr Go Product Announcement —
- Fiverr Acquires CreativeLive —
- Fiverr Acquires ClearVoice —
- Fiverr Acquires Working Not Working —
- Micha Kaufman LinkedIn Profile —
- Fiverr on Glassdoor —
- Fiverr LinkedIn Company Page —
- TechCrunch Coverage of Fiverr —
- Calcalist Fiverr Coverage —
- Comeet ATS —
