How to Apply to BRP Inc

15 min read Last updated April 20, 2026 2 open positions
Blake Crosley
Blake Crosley Researched using publicly available information, hiring data, and ATS analysis.

Key Takeaways

  • BRP Inc. (TSX and NASDAQ: DOO) is a Canadian designer and manufacturer of powersports vehicles and propulsion systems headquartered in Valcourt, Quebec, with roughly 16,500 to 20,000 employees, brands including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, and ownership concentrated in the Bombardier-Beaudoin family and Bain Capital since the 2003 spin-off from Bombardier Inc.
  • All applications flow through the Phenom-powered career site at careers.brp.com/global/en, organized by region (Canada, USA, Mexico, Europe, Asia) and function; create one Phenom candidate profile, fill the structured fields completely, and upload a clean PDF or DOCX resume tailored to the specific brand and plant.
  • Country-appropriate work authorization is mandatory for nearly every role (Canadian citizen or PR for Valcourt and Sherbrooke; equivalent status for US, Mexico, Finland, and Austria sites), and BRP rarely sponsors visas outside specialized senior positions.
  • French language capability is a hard requirement for many Quebec HQ roles and a strong preference for engineering roles that interact with Quebec teams; overstating French on the resume will be exposed in the interview, so be honest about your level.
  • The hiring process averages roughly two to six weeks from application to offer, with a recruiter screen, a hiring manager call, and a three-to-five-person panel covering technical depth, behavioral STAR, and cross-functional fit; portfolio reviews are central for industrial design and brand candidates.
  • Resumes should put work authorization and French level at the top, quantify engineering and manufacturing outcomes, mirror BRP and powersports vocabulary verbatim (Rotax, side-by-side, PWC, IATF 16949, APQP, PPAP, PFMEA, CATIA, lean, six sigma), and tailor to the specific brand and plant.
  • Interview culture is technically grounded, brand-passionate, and culturally Quebecois at HQ, with long-tenured interviewers and a working language that drifts between French and English depending on who is in the room; non-Quebec sites (Juarez, Queretaro, Rovaniemi, Gunskirchen, Sturtevant) run primarily in local language plus English.
  • Compensation for engineering roles is competitive within Canadian industrial benchmarks (roughly CAD 70,000 to 130,000 base for individual contributors at Valcourt and Sherbrooke, with STIP and DOO equity for senior roles); Mexico, Finland, and Austria plants pay local market rates, not Canadian rates, and the gap is meaningful.
  • The 2024 to 2026 powersports down-cycle, the Boisjoli to Martel CEO transition, restructuring and headcount reductions, and the wind-down of the marine outboard business are open conversations in interviews; candidates who can speak credibly about cyclicality, dealer-inventory dynamics, and the strategic logic of the restructuring consistently do better.

About BRP Inc

BRP Inc., legally Bombardier Recreational Products Inc. (TSX and NASDAQ: DOO), is a Canadian designer and manufacturer of powersports vehicles and propulsion systems headquartered in Valcourt, Quebec, a small Eastern Townships town of roughly 2,500 people about 130 km east of Montreal that has been the company's home since Joseph-Armand Bombardier built his first commercial snowmobile there in 1942. The recreational products line lived inside Bombardier Inc. for sixty years alongside the company's aerospace and rail divisions before being spun off in 2003 to a consortium led by the Bombardier-Beaudoin family, Bain Capital, and the Caisse de depot et placement du Quebec; that ownership structure, with the founding family and Bain Capital still holding multiple-voting shares, has shaped governance to this day. BRP returned to the public markets through a 2013 IPO on the Toronto Stock Exchange and added a NASDAQ listing in 2020, while the Beaudoin family and Bain Capital have continued to control the strategic direction of the company. Today BRP employs approximately 16,500 to 20,000 people worldwide depending on seasonal and contract headcount, with the largest concentrations in Valcourt (corporate HQ, R&D, and the historic Ski-Doo plant), Sherbrooke (Quebec, R&D campus), Granby and other Quebec sites, Juarez and Queretaro (Mexico, the bulk of high-volume vehicle assembly for Can-Am off-road and Sea-Doo personal watercraft), Rovaniemi (Finland, the Lynx snowmobile plant inside the Arctic Circle), Gunskirchen (Austria, the Rotax engine plant that supplies BRP and many third-party powersport, aircraft, and kart customers), Sturtevant (Wisconsin, the former Evinrude marine site repurposed for engineering and parts), and a network of regional sales, parts, and accessories operations across the United States, Europe, Australia, and Asia. The brand portfolio is the most recognizable in powersports: Ski-Doo (snowmobiles, the original 1959 product line), Lynx (Finnish snowmobiles oriented toward the European and back-country market), Sea-Doo (personal watercraft and pontoon boats), Can-Am (off-road side-by-sides, ATVs, and three-wheeled on-road Spyder and Ryker roadsters), Rotax (internal combustion and electric powertrains), and a growing portfolio of switch pontoons and Manitou pontoon boats acquired through M&A. Jose Boisjoli, who joined Bombardier's recreational products group in 1989, served as President and CEO from the 2003 spin-off through 2024, an unusually long 21-year tenure that defined modern BRP; in 2024 the board appointed long-time CFO Sebastien Martel as President and CEO, with Boisjoli moving to a non-executive board role. The Martel transition coincided with a sharp powersports down-cycle: after pandemic-era demand pulled forward years of vehicle purchases, fiscal 2024 and fiscal 2025 brought double-digit revenue declines, dealer-inventory destocking, restructuring charges, headcount reductions of roughly 7 to 10 percent across plants and corporate, and the wind-down or divestiture of the marine outboard business (including the Evinrude E-TEC outboard line that BRP discontinued in 2020 and the broader marine portfolio it has been pruning since). Anyone evaluating BRP as an employer in 2026 should understand that the company is simultaneously a category-defining brand, a deeply Quebec-rooted family-and-private-equity-controlled industrial, and a cyclical discretionary-goods manufacturer that is currently working through one of the deepest demand contractions in its modern history.

Application Process

  1. 1
    Search and apply at careers

    Search and apply at careers.brp.com/global/en, which is BRP's Phenom People career site; jobs are organized by region (Canada, USA, Mexico, Europe, Asia) and by function (Engineering, Manufacturing, Supply Chain, IT, Finance, Sales and Marketing, Design), and the underlying application flow runs on Phenom with downstream HRIS integration into BRP's internal system.

  2. 2
    Create one Phenom candidate profile, complete the structured fields (work author

    Create one Phenom candidate profile, complete the structured fields (work authorization for Canada / United States / Mexico / EU as relevant, languages including French proficiency level, education, technical skills, and powersports or manufacturing experience) thoroughly, and reuse it across requisitions; uploading a clean PDF or DOCX resume in addition to filling the structured fields gives the keyword parser the best chance of surfacing you to recruiters.

  3. 3
    Recruiters typically respond within one to three weeks for shortlisted candidate

    Recruiters typically respond within one to three weeks for shortlisted candidates with a 30-minute phone or Teams screen covering work authorization, language profile (French is a plus and often a requirement for Valcourt and Sherbrooke corporate roles), salary expectations in local currency, willingness to relocate or work hybrid from the relevant site, and motivation for BRP specifically versus Polaris, Honda Powersports, Yamaha, Kawasaki, Textron Off Road, Sea Ray, or local manufacturers.

  4. 4
    A hiring manager interview follows, usually 45 to 60 minutes on Teams or in pers

    A hiring manager interview follows, usually 45 to 60 minutes on Teams or in person, with a working engineering manager, plant supervisor, or functional lead rather than a career interviewer; for engineering and manufacturing roles expect deep dives into specific projects, tools (CATIA, NX, SolidWorks, MATLAB, Simulink, ANSYS, GD&T, PLM systems such as Teamcenter or Windchill, MES, SAP, lean and six sigma), and the powertrain, vehicle dynamics, electrical, or manufacturing-process domain that maps to the role.

  5. 5
    Onsite or virtual loops typically include three to five interviews across the pr

    Onsite or virtual loops typically include three to five interviews across the prospective department and adjacent groups, mixing technical problem-solving, behavioral STAR questions in English and sometimes French, a portfolio walkthrough for design and R&D candidates, and at least one conversation with a cross-functional partner (for example, manufacturing engineering meeting product engineering, or program management meeting purchasing).

  6. 6
    For Quebec corporate and R&D roles, expect at least part of the loop to be condu

    For Quebec corporate and R&D roles, expect at least part of the loop to be conducted in French or to include a French language assessment, even when the posting is in English; for Mexico, Finland, and Austria plant roles, expect Spanish, Finnish, or German language conversations respectively for production-floor and supervisory positions, with English as the cross-site working language for engineering and corporate functions.

  7. 7
    Conditional offers typically follow within one to two weeks of the final intervi

    Conditional offers typically follow within one to two weeks of the final interview and include base salary in local currency, an annual short-term incentive plan (STIP) target tied to corporate and individual performance, a long-term incentive plan for senior roles (PSUs, RSUs, and stock options denominated in DOO shares), Canadian or local statutory benefits, defined-contribution pension or RRSP matching, employee discounts on BRP vehicles, and a relocation package for roles requiring a move to Valcourt or Sherbrooke.

Resume Tips for BRP Inc

recommended

State your work authorization explicitly at the top of the resume in plain text

State your work authorization explicitly at the top of the resume in plain text for the country of the role: Canadian citizen / Canadian permanent resident / open work permit / closed work permit with employer / TN-eligible / requires sponsorship for Canada or the United States, and equivalent statements for Mexico, Finland, Austria, or other EU sites; BRP's Phenom keyword screening and recruiters filter on this literally, and Valcourt-based roles in particular almost always require existing Canadian work authorization rather than sponsorship.

recommended

Indicate French proficiency honestly using a clear scale (native, advanced profe

Indicate French proficiency honestly using a clear scale (native, advanced professional, intermediate working, conversational, basic) for any role headquartered at Valcourt, Sherbrooke, Granby, or other Quebec sites; Quebec's Bill 96 and BRP's own working culture mean that French is the default language of internal meetings, written communications, and shop-floor interaction at HQ, and overstating French on the resume will be exposed in the interview.

recommended

Lead each role with quantified engineering and manufacturing outcomes: warranty

Lead each role with quantified engineering and manufacturing outcomes: warranty cost reduction, takt time improvement, cost-down per unit, weight or BOM cost savings, scrap and rework reduction, on-time delivery improvement, FMEA or DFMEA cycles led, design changes shipped to production, prototypes built and tested, sound or emissions targets met, or new model launches managed, with the specific powertrain, vehicle line, or platform where appropriate.

recommended

Mirror the vocabulary used in the BRP job description verbatim: snowmobile, side

Mirror the vocabulary used in the BRP job description verbatim: snowmobile, side-by-side, ATV, PWC, on-road three-wheeler, Rotax, two-stroke, four-stroke, electrification, EV powertrain, IPB, NPI, APQP, PPAP, PFMEA / DFMEA, CATIA V5/V6, NX, SolidWorks, ANSYS, Simulink, GD&T, ISO 9001, IATF 16949, lean, kaizen, kanban, value stream mapping, six sigma green belt or black belt, SAP, MES, Teamcenter, Windchill, since Phenom and Workday-style keyword screening is literal.

recommended

For mechanical, electrical, electronic, software, and powertrain engineering can

For mechanical, electrical, electronic, software, and powertrain engineering candidates, surface degree (BEng, MEng, PhD), university, year, GPA if 3.5 or higher on a 4.0 scale (or first-class honours / cum laude equivalents internationally), and any thesis, capstone, FSAE, Baja SAE, snowmobile clean snowmobile challenge, motorcycle, marine, or robotics team leadership; BRP recruits heavily from Universite de Sherbrooke, Polytechnique Montreal, ETS, Laval, McGill, Concordia, Waterloo, Toronto, and equivalent European and Mexican engineering schools.

recommended

For manufacturing operations, supply chain, and quality candidates, translate pl

For manufacturing operations, supply chain, and quality candidates, translate plant experience into BRP-relevant signals: number of lines or cells supervised, headcount on shift, cycle and takt times, OEE targets achieved, supplier quality programs run, PPAP and APQP packages owned, ISO 9001 / IATF 16949 audit experience, plant launches or transfers, ERP and MES rollouts, and direct experience with Tier 1 powersports, automotive, or off-highway suppliers.

recommended

For industrial designers, UX, and brand candidates working on Ski-Doo, Sea-Doo,

For industrial designers, UX, and brand candidates working on Ski-Doo, Sea-Doo, Can-Am, or Lynx, lead with a portfolio link, a description of the design language and product categories you have shipped, sketching and CAS / surfacing tools (Alias, VRED, KeyShot, Blender, Adobe CC), and any consumer-products or vehicle-design experience; BRP's design culture is brand-driven and aesthetics-first, and recruiters look for evidence that you have shipped real consumer products, not just academic projects.

recommended

Keep the resume clean, single-column, and Phenom-parseable: avoid columns, table

Keep the resume clean, single-column, and Phenom-parseable: avoid columns, tables, headers and footers with embedded data, text inside images, and exotic fonts; submit as PDF or DOCX with clear section headers (Authorization and Languages, Education, Experience, Projects, Skills, Certifications, Publications and Patents) and tailor each application to the specific BRP brand, plant, and role rather than sending the same generic resume across snowmobile, marine, side-by-side, and Rotax engine requisitions.

ATS System: Phenom People

Interview Culture

BRP interviews are technically grounded, brand-passionate, and culturally Quebecois, and the experience is meaningfully different from interviewing at a Big Three automaker or a large American powersports rival. Interviewers are almost always working engineers, designers, plant supervisors, or functional managers, many of whom have spent ten, fifteen, or twenty years at BRP and at the predecessor Bombardier recreational products group, and they treat the conversation as a long-term fit assessment rather than a transactional screen. The company is headquartered in Valcourt, a town of roughly 2,500 people in the Eastern Townships of Quebec about 130 km east of Montreal, and that rural Quebec context shapes everything: the working language at HQ is French by default, lunchroom conversations and shop-floor banter happen in French, internal documents and meetings drift between French and English depending on who is in the room, and candidates who pretend to be more bilingual than they are tend to be exposed within the first thirty minutes. Sherbrooke (about 50 km from Valcourt) is the nearest mid-sized city and home to Universite de Sherbrooke and a large concentration of BRP R&D engineers, and many BRP families live in Magog, Granby, Bromont, or Sherbrooke and commute to Valcourt. Outside Quebec, the cultural feel changes: Juarez and Queretaro plants run on Spanish and bilingual English-Spanish floors, Rovaniemi runs on Finnish and English, Gunskirchen runs on German and English, and Sturtevant and other US sites run on English, with the Quebec corporate center as the cultural and decision-making anchor. Expect interviewers to weigh first-principles technical reasoning, hands-on credibility, comfort with ambiguity in a 16,500-plus-employee global company that still acts in many ways like a family-owned industrial, and genuine enthusiasm for the products. Behavioral questions follow the STAR method (Situation, Task, Action, Result) and frequently target collaboration across plants and time zones, navigating a disagreement with a cross-functional partner, owning a design or process change that the customer or dealer initially rejected, and balancing cost and schedule against doing it right. Technical interviews vary sharply by discipline. Powertrain, mechanical, and vehicle-dynamics candidates face whiteboard problems on combustion, two-stroke versus four-stroke trade-offs, NVH, suspension kinematics, drivetrain calculations, and emissions and noise regulations. Electrical and electronics candidates face battery-management, motor-control, CAN bus, and wire-harness packaging questions, increasingly with EV and hybrid powertrain context as BRP scales electrification. Manufacturing engineering candidates face takt time, line balancing, fixture and poka-yoke design, PFMEA, and IATF 16949 questions. Industrial designers face a portfolio review with sharp critique on form language, brand fit, manufacturability, and the differences between snowmobile, side-by-side, on-road three-wheeler, and personal watercraft design constraints. Across every loop you should expect an honest conversation about the post-2024 down-cycle, the Sebastien Martel transition from Jose Boisjoli, restructuring decisions, the wind-down of the marine outboard business, and the company's plans for electrification and platform consolidation; candidates who can speak credibly about the cyclicality of discretionary powersports, the impact on dealer networks and used-vehicle pricing, and the strategic logic of the recent restructuring tend to do better than those who have only read the brochure-side of the brand.

What BRP Inc Looks For

  • Country-appropriate work authorization for the specific site (Canadian citizen or permanent resident for Valcourt and Sherbrooke; equivalent status for the United States, Mexico, Finland, and Austria); BRP rarely sponsors net-new visas for engineering and manufacturing roles outside specialized senior positions and explicitly favors candidates already on the ground.
  • French language capability for any role based in Quebec, with native or advanced professional French as a hard requirement for many corporate and shop-floor positions and at least intermediate French strongly preferred for engineering roles that interact with Quebec-based teams, even when the posting is written in English.
  • Deep technical or functional foundation in a relevant discipline (mechanical engineering, electrical and electronics engineering, software engineering, powertrain and combustion, vehicle dynamics, materials, manufacturing engineering, industrial engineering, supply chain, finance, marketing, industrial design) at the college or university level, with the ability to reason from first principles rather than recite tools.
  • Genuine enthusiasm for the products and the powersports lifestyle; BRP interviewers respond well to candidates who own, have ridden, or have worked on Ski-Doo, Sea-Doo, Can-Am, Lynx, or Rotax-powered vehicles, or who come from adjacent industries (automotive, off-highway, marine, motorcycles, snowmobiles, ATVs) where they understand seasonal demand, dealer networks, and consumer purchase behavior.
  • Cross-cultural and cross-site collaboration skills; even individual-contributor roles regularly span Valcourt, Sherbrooke, Juarez, Queretaro, Rovaniemi, Gunskirchen, and a US sales office, and the company values engineers and managers who can navigate language differences, asynchronous communication, and the cultural distance between a Quebec HQ and Mexican or European plants.
  • Comfort with cyclicality and restructuring; the powersports industry is discretionary, interest-rate sensitive, and weather-dependent, and BRP itself is in the middle of a multi-year demand reset, so the company looks for people who can deliver in both up-cycles (rapid ramp, hiring, multi-shift production) and down-cycles (cost programs, headcount reductions, plant consolidation, dealer-inventory cleanup).
  • Clean execution mindset on cost, quality, safety, and on-time delivery; BRP plants and engineering teams are run on lean principles with IATF 16949-style quality discipline, and candidates who can speak in concrete metrics (PPM, OEE, FTQ, COPQ, takt time, scrap and rework rates) consistently outperform those who speak only in adjectives.
  • Cultural fit with a family-and-private-equity-controlled Quebec industrial: long tenure is common, decisions can be slower than at a pure public company, the founding family's voice still matters, and the brand-and-product orientation pulls weight against pure financial optimization in a way that does not always survive at peer publics.

Frequently Asked Questions

Where is BRP Inc. headquartered, and where are most jobs located?
BRP's corporate headquarters is in Valcourt, Quebec, a small Eastern Townships town of roughly 2,500 people about 130 km east of Montreal where Joseph-Armand Bombardier built his first commercial snowmobile in 1942. Valcourt hosts corporate functions, R&D, and the historic Ski-Doo plant. Sherbrooke (roughly 50 km away) is a major R&D campus and the nearest mid-sized city. High-volume vehicle assembly for Can-Am off-road and Sea-Doo personal watercraft happens primarily in Juarez and Queretaro, Mexico. Lynx snowmobiles are built in Rovaniemi, Finland, inside the Arctic Circle. Rotax engines are built in Gunskirchen, Austria. The former Evinrude site in Sturtevant, Wisconsin remains an engineering and parts location. Regional sales, parts, and accessories operations are spread across the United States, Europe, Australia, and Asia, with the largest single concentration of openings typically in Quebec (Valcourt and Sherbrooke) and the Mexican plants.
What ATS does BRP use, and how should I optimize my resume for it?
BRP runs its careers site at careers.brp.com/global/en on Phenom People, the same Phenom platform used by many Fortune 500 employers. Phenom parses uploaded resumes and combines that data with the structured profile fields you fill in. Practical implications: (1) upload a clean single-column PDF or DOCX, not a heavily designed multi-column layout; (2) fill every structured field, especially work authorization, languages including French level, education, and skills, because Phenom search and recruiter filters rely on these fields, not just the resume body; (3) mirror keywords from the BRP job description verbatim; (4) avoid headers and footers with embedded data, text inside images, and exotic fonts; (5) tailor a separate application per role rather than blasting one generic resume across snowmobile, marine, side-by-side, and Rotax engine requisitions.
Do I need to speak French to work at BRP?
It depends sharply on the site and role. For corporate, R&D, and shop-floor roles based in Valcourt, Sherbrooke, Granby, or other Quebec sites, French is the default working language and is a hard requirement for most positions and a strong preference for nearly all others, even when the posting is written in English. Quebec's Bill 96 reinforces French as the language of work in the province, and BRP's Quebec culture is genuinely francophone. Engineering roles that interact regularly with Quebec teams generally need at least intermediate working French to be effective. For non-Quebec sites, Spanish is essential for Mexico shop-floor and supervisory roles, Finnish for Rovaniemi shop-floor, German for Gunskirchen shop-floor, and English for everything else, with English serving as the cross-site working language for global engineering and corporate functions. Be honest about your French level on the resume; overstatement is routinely exposed within the first thirty minutes of the recruiter screen.
What is the salary range for engineers at BRP?
For Canadian engineering roles based in Valcourt or Sherbrooke, base salaries for individual contributors typically run roughly CAD 70,000 to 95,000 for new graduates and early-career engineers, CAD 90,000 to 120,000 for mid-career engineers with five to ten years of experience, and CAD 115,000 to 150,000-plus for senior engineers and technical leads, with annual STIP targets of roughly 5 to 15 percent of base depending on level. Senior managers and directors earn meaningfully more and receive long-term incentive grants in DOO PSUs, RSUs, and options. Mexico plant engineering roles pay local market rates that are a fraction of Canadian compensation in absolute dollar terms but competitive within Mexican industry; Finland and Austria roles pay European industrial benchmarks (roughly EUR 50,000 to 90,000 for engineers depending on level and site, with country-specific benefits and statutory protections); US roles in Wisconsin and elsewhere pay US Midwest industrial benchmarks. Numbers move with the powersports cycle, and the 2024 to 2026 down-cycle has tightened merit budgets relative to the pandemic-era peak.
Why do candidates turn down BRP offers in favor of Polaris, Honda Powersports, Yamaha, or local manufacturers?
The most common reasons, in roughly the order they come up: (1) location, because Valcourt is rural, isolated, and primarily francophone, and many candidates from Toronto, Vancouver, the United States, or international markets are not willing to relocate to a Quebec town of 2,500 people or commute from Sherbrooke or Magog; (2) language, because intermediate-to-advanced French is effectively required for HQ roles and many anglophone candidates underestimate how central French is to daily working life; (3) cyclicality, because the 2024 to 2026 powersports down-cycle has produced restructuring, headcount reductions, and visible uncertainty that competitors operating in less cyclical or more diversified portfolios have used as a recruiting wedge; (4) compensation, because Polaris (Minneapolis), Honda (Marysville and Torrance), and Yamaha (Kennesaw and Cypress) often pay US benchmarks that exceed Canadian engineering bands once exchange rate and cost-of-living are factored; (5) brand and product fit, when a candidate is more aligned with on-road motorcycles, automotive, or marine outboards (a segment BRP wound down) than with snowmobiles and side-by-sides; and (6) sponsorship, because BRP rarely sponsors net-new work permits and US, EU, or international candidates without existing Canadian status are often filtered out.
Is BRP still hiring during the 2024 to 2026 powersports down-cycle, and what is the impact on the interview process?
Yes, BRP is still hiring, but the mix and pace have shifted noticeably. Headcount reductions of roughly 7 to 10 percent across plants and corporate during fiscal 2024 and 2025 hit overhead functions, indirect labor, and some R&D more than core engineering and product programs, and the company has continued to recruit selectively for electrification, software, and EV powertrain talent, plus targeted manufacturing engineering and supply chain roles tied to specific platform programs. Interview loops in 2025 and 2026 are generally tighter, more selective, and more focused on candidates who can deliver in a cost-constrained environment; expect explicit questions about your experience running cost-down programs, managing through plant consolidation, restructuring dealer or supplier relationships, and operating with leaner teams. Backfill hires are slower and more scrutinized than they were during the 2021 to 2023 demand peak, and time-to-offer can stretch a few weeks longer than the historical norm.
Who is Sebastien Martel, and what changed with the CEO transition from Jose Boisjoli?
Jose Boisjoli joined Bombardier's recreational products group in 1989 and served as President and CEO of BRP from the 2003 spin-off through 2024, an unusually long 21-year tenure that defined modern BRP, drove the global expansion of the Can-Am side-by-side and on-road three-wheeler categories, and oversaw both the 2013 IPO and the 2020 NASDAQ listing. In 2024 the board appointed Sebastien Martel, BRP's long-time Chief Financial Officer and a Quebec finance executive who has been at the company since 2002, as President and CEO. Boisjoli moved to a non-executive board role. Practical implications for candidates: (1) the strategic direction has tilted toward financial discipline, capital allocation, and portfolio focus, including the wind-down of the marine outboard business and a sharper focus on the core Ski-Doo, Sea-Doo, Can-Am, Lynx, and Rotax brands; (2) plant operations and cost programs are receiving more central attention than they did in the late Boisjoli years; (3) the cultural continuity of a Quebec-rooted, family-and-private-equity-controlled industrial remains intact because Martel is a long-tenured internal promotion rather than an outside hire.
What did BRP do with the Evinrude marine outboard business?
BRP discontinued the Evinrude E-TEC outboard engine line in 2020, ending production at the Sturtevant, Wisconsin plant after roughly 113 years of Evinrude branded outboards (the Evinrude name dates to 1907, predating BRP's recreational products lineage). The marine outboard wind-down was driven by a combination of pandemic-era supply chain disruptions, declining outboard market share against Mercury Marine and Yamaha, and a strategic decision to redeploy capital toward higher-growth segments. BRP retained pontoon boat brands including Manitou and Quintrex (Australian aluminum boats acquired in 2018) and continues to participate in the marine market through pontoons rather than outboards. The Sturtevant site has been repurposed for engineering and parts operations, and the broader marine portfolio has been pruned over the past several years. Candidates interviewing for marine-related roles should understand that BRP's marine strategy in 2026 is pontoon-and-PWC, not outboard.
Does BRP offer remote or hybrid work, and what is the relocation policy for Valcourt?
BRP operates a hybrid model for most corporate, engineering, and design roles, with typical expectations of three days per week onsite at Valcourt, Sherbrooke, or the relevant regional office, and two days remote, although exact policy varies by team and manager. Plant-based roles in manufacturing, quality, materials, and direct supervision are fully onsite by nature. Roles based in Valcourt usually offer a structured relocation package for candidates moving from outside the Eastern Townships, including moving expenses, temporary housing for a defined period, home-search support, and in some cases assistance with French-language training for non-francophone hires and their families. Many BRP employees who join Valcourt-based roles choose to live in Sherbrooke, Magog, Granby, or Bromont and commute, because those towns offer larger anglophone or bilingual communities, more housing inventory, schools, and amenities than Valcourt itself.
What brands and product lines are part of BRP, and how should I tailor my application to a specific one?
BRP's portfolio includes Ski-Doo (snowmobiles, the original 1959 product line and the brand most associated with the Valcourt heritage), Lynx (Finnish snowmobiles oriented toward the European and back-country market, built in Rovaniemi), Sea-Doo (personal watercraft and pontoon boats), Can-Am (off-road side-by-sides, ATVs, and three-wheeled on-road Spyder and Ryker roadsters, built primarily in Mexico), Rotax (internal combustion and electric powertrains, built in Gunskirchen and supplied to BRP and many third-party powersport, aircraft, and kart customers), and a growing pontoon boat portfolio including Manitou and Switch. Tailoring tip: each brand has its own product engineering, design, and program management organization, and the recruiter and hiring manager will respond well to a resume and cover note that demonstrates specific knowledge of that brand's product line, recent model years, and competitive set (Ski-Doo versus Polaris and Yamaha snowmobiles, Sea-Doo versus Yamaha WaveRunner and Kawasaki Jet Ski, Can-Am Maverick versus Polaris RZR and Honda Talon, Can-Am Spyder versus the on-road motorcycle market, Rotax versus other small-displacement engine suppliers). Generic applications that treat BRP as one undifferentiated company are visibly weaker than brand-specific ones.

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Related Resources

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Sources

  1. BRP Careers Site (Phenom People) —
  2. BRP Inc. Corporate Site —
  3. BRP Investor Relations —
  4. BRP Inc. on Wikipedia (corporate history, ownership, brands) —
  5. BRP Annual Reports and SEDAR+ Filings —
  6. Bombardier Recreational Products 2003 Spin-Off Press Coverage (Globe and Mail archives) —
  7. Sebastien Martel Appointed CEO of BRP (2024 announcement) —
  8. BRP Discontinues Evinrude Outboard Engines (2020) —