Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Temp Director, Online Strategy & Sales Planning

gapinc · SF - 2 Folsom

About the Role

The Director, Online Strategy & Sales Planning is responsible key strategic initiatives within the Online Experience team. This position will establish key tools and processes for the newly created Sales Planning function, inclusive of templatizing how the team evaluates online KPIs to drive insight more seamlessly to action. This position supports North America Online, inclusive of the US and Canada online P&L for the site and app with a mobile-first mentality.

What You'll Do

  • Weekly analysis of business performance and identification of key themes and opportunities

  • Develop daily, weekly, monthly and quarterly sell through analysis methodology, inclusive of processes, tools and templates for sales planning team

  • Identification of sell through opportunities and coaching Sales Planning team on how to best identify opportunities and key next steps for action

  • Lead Marketplace Strategy, inclusive of reporting framework, established ways of working with Customer Service team, and development of future state Marketplace Strategy

  • Serve as Online Experience lead for all special projects

  • Lead Online LRP work, inclusive of financial modeling and business case development

  • Provide Go-To-Market support for Sales Planning team

  • Own weekly online building block analysis and financial reporting partnering with Company Planning for weekly and monthly evaluation

Who You Are

  • 10+ years professional experience in ecommerce or strategy functions in DTC and/or Indirect Ecommerce business

  • 5+ years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a matrixed enterprise with $8B+ in annual revenue

  • Demonstrated experience in commercial planning for Ecommerce business inclusive of directly managing or partnering with cross-functional teams managing pricing and promotional strategies to deliver on Ecommerce sales and margin targets

  • Demonstrated experience in improving online conversion rate, average unit retail, and revenue per visit

  • Demonstrated experience in getting key priorities supported through influence of crossfunctional team