Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sr. Copywriter

Willow Health · Canada (Remote)

About Willow:

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role:

As our Copywriter, you’ll shape and scale our brand voice by turning complex clinical concepts into clear, compelling, and supportive messaging that drives action.

We’re looking for a versatile writer who can move between performance marketing, brand storytelling, and patient education, blending conversion-focused copy with an empathetic tone.

You’ll work cross-functionally with product, operations, and patient services to ensure all messaging is clear, human, and aligned. From ad hooks to educational content, you’ll translate strategy into execution across the full funnel.

Responsibilities:

Growth & Direct Response

  • Write high-converting copy for paid channels (Meta, Google, video)

  • Create landing pages and product detail pages

  • Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention)

  • Partner with growth and creative teams to test and optimize messaging

Brand & Product

  • Develop website and product copy that clearly communicates value

  • Support product launches with messaging and campaign assets

  • Write scripts for video, social, and influencer content

  • Maintain a consistent, empathetic brand voice

Patient Experience & Education

  • Simplify complex or clinical concepts into clear, engaging content

  • Create patient-facing materials (onboarding, in-app, educational)

  • Improve customer support and CX communications

Content & Thought Leadership

  • Develop educational content (guides, checklists) that builds trust

  • Contribute to blog and content initiatives

  • Collaborate with clinical and product teams for accuracy

Execution & Collaboration

  • Own copy from brief to delivery across multiple projects

  • Work cross-functionally to move initiatives forward

  • Manage priorities in a fast-paced environment

  • Monitor market trends to keep messaging relevant

Requirements:

  • 4+ years in copywriting (marketing/direct response)

  • Proven ability across ads, landing pages, email, and SMS

  • Experience with lifecycle and retention marketing

  • Strong portfolio simplifying complex topics with emotional clarity

  • Excellent written English and attention to tone and detail

  • Experience using AI tools with strong editorial judgment

  • Strong collaboration and organization skills

  • Ability to work independently with minimal direction

What’s in it for you?

  • Flexible hours with meetings taking place in EST

  • Work wherever you choose

  • Fun and casual work environment

  • Employee engagement activities and virtual gatherings

  • We are a diverse, global team! 🌍