Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Market Research Data Analyst

Potloc · Hyderabad

We are looking for someone experienced, autonomous, and comfortable taking ownership of complex projects without heavy supervision.

YOUR RESPONSIBILITIES

Advanced Data Processing & Tabulation
Organize, structure, and validate survey datasets.
Produce data tables and cross-tabulations using SPSS, Excel or Google Sheets.
Apply recodes, derived variables, weighting, and logic checks to ensure accurate outputs.
Apply market research methodologies (Conjoint, MaxDiff, Crosstabs, experienced plan, TURF analysis)

Data Quality Control
Monitor logic consistency, and response patterns.
Identify outliers, potential data quality issues, and incoherent responses.
Document cleaning decisions and maintain clear version control.

Dashboard Configuration
Configure and validate dashboards within the Potloc App to ensure metrics are accurate and aligned with project specifications.

AI Workflow Optimization
Use AI tools for tasks such as open-end coding and translation where relevant.
Test internal workflows and provide structured feedback to improve automation and efficiency.
Identify repetitive tasks that could be optimized.

Project Management
Manage 6 8 projects at different stages.
Prioritize tasks based on delivery timelines.
Proactively flag data risks or inconsistencies early in the process.

Collaboration & Vendor Management
Collaborate with Engineering on technical tickets affecting data processing.
Coordinate with translation vendors.

REQUIRED SKILLS

6 years in the market-research industry, specifically in a Data Processing or Technical role.
Strong proficiency in Excel and SPSS.
Solid understanding of survey logic, weighting, questionnaire design and standard data cleaning methodologies.
Experience in Market research methodologies (Conjoint, MaxDiff, Crosstabs, experienced plan, TURF analysis)
Experience working with survey platforms such as Forsta, Qualtrics, or similar.
Ability to manage multiple deadlines with structured documentation and reliable hand-offs.
Strong attention to detail and analytical mindset.
Ability to work independently with limited supervision.
Strong ability to thrive in dynamic environments, with resilience and good stress management
Time-zone overlap: 3 4 hours with Central Europe; open to occasional rotation or evening coverage
Fluency in English

WHAT S IN IT FOR YOU

A dynamic company with ambitious goals, a strong team spirit, and a stimulating environment where everyone can contribute to a collective success
A competitive salary package, including stock options to allow you to share in our success
A structured career path, with performance evaluations to support your development
A flexible hybrid work policy, with the possibility to work up to 1 month per year from abroad.
18 days of paid holiday, 7 casual leaves, 10 bank holidays
Additional leave for key moments in your life (moving, childbirth, marriage, etc.)
A comprehensive health coverage plan, for you and your family, to ensure your well-being every day