Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

CRM Executive

esure Group · Manchester, England, gb

We are currently recruiting for 2 CRM Executives to join our dynamic Marketing team on 6 - 9 month secondments.

The role delivers effective CRM campaigns through hands-on Braze experience, including building templates, canvases, and liquid logic for email and SMS. You will analyse data to identify winning variants, support marketing teams across all Braze channels, and explore new use cases that drive growth. By proactively identifying improvements and testing Braze Beta features, you will help advance the platform and enhance overall customer engagement.

What you'll do:

  • Good working knowledge with Braze building templates and campaigns, with a strong understanding of canvases and liquid logic and proven examples of using them for both email and SMS.
  • Able to complete data analysis and establish winning variants from ongoing optimisations
  • Support the wider Braze team and look for new opportunities to continue to develop the braze platform.
  • Consider new uses cases and support marketing team to deliver growth initiatives
  • Work closely with the marketing team and transactional teams to deliver campaigns across all Braze channels, including Email, SMS, and Web
  • Proactive problem solver, able to self- identify problems and tasks, with an aim for improving the CRM platform
  • Strong desire to develop, and open to testing Braze Beta products and developing new use cases for emerging features.

What we would love you to bring:

  • Hands on experience using the Braze platform, qualifications preferred
  • Experience using tools such as Mixpanel, Databricks, Tableau, Jira or equivalents
  • Analytical and commercial with a trading mindset
  • We’d also like to hear if you have…
  • Experience of working in a regulated environment
  • A creative and inspired mindset with some UX experience

What’s in it for you?:

  • Competitive salary that reflects your skills, experience and potential.
  • Discretionary bonus scheme that recognises your hard work and contributions to esure’s success.
  • 25 days annual leave, plus 8 flexible days and the ability to buy and sell further holiday.
  • Our flexible benefits platform is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
  • Company funded private medical insurance for qualifying colleagues.
  • Fantastic discounts on our insurance products! 50% off for yourself and spouse/partner and 10% off for direct family members.
  • We’ll elevate your career with hands-on training, mentoring, access to our exclusive academies, regular career conversations, and expert partner resources.
  • Driving good in the world couldn’t be more important to us. Our colleagues can use 2 volunteering days per year to support their local communities.
  • Join our internal networks and communities to connect, learn, and share ideas with likeminded colleagues.
  • We’re a proud supporter of the ABI’s ‘Make Flexible Work’ campaign and welcome you to ask about the flexibility you need. Our hybrid working approach also puts you in the driving seat of how and where you do your best work.
  • And much more; See a full overview of our benefits here Reward and benefits | Esure Group PLC

We are committed to creating an inclusive and diverse workplace where everyone feels valued, respected, and empowered. We celebrate individuality and create spaces where unique backgrounds and experiences can come together. We believe that diverse perspectives drive innovation, in turn enabling us to better serve our customers, community and build a stronger organisation. Our commitment to inclusion extends to every part of our business, from hiring practices to professional growth opportunities, ensuring equal access and support for all.