Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Art Director

Zubiad · Miami, Florida, United States

Who We Are

Zubi is a WPP company specializing in growth marketing and multicultural advertising, with specific expertise in the U.S. Hispanic market. Headquartered in Miami, Zubi was founded by the late Tere Zubizarreta, an AAF Hall-of-Famer. For more than 40 years, Zubi has been providing multicultural advertising solutions for blue chip clients, including the Ford and Lincoln divisions of the Ford Motor Company and Chase Bank.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Job Summary:
We’re looking for a talented and conceptual Senior Art Director to join our creative team. In this role, you’ll be responsible for developing bold, strategic, and visually impactful ideas across a variety of platforms—digital, social, print, experiential, and broadcast. You’ll collaborate closely with copywriters, strategists, designers, and account teams to deliver award-worthy work that meets client objectives and connects with audiences.

Key Responsibilities:

  • Concept and execute creative ideas for campaigns across multiple channels.
  • Development from initial concept through final execution.
  • Work closely with copywriters to ensure cohesive storytelling and brand alignment.
  • Present creative work to internal teams and clients with clarity and confidence.
  • Oversee and direct designers, photographers, illustrators, retouchers, and production vendors.
  • Ensure high standards of design and brand consistency across all deliverables.
  • Stay current with design trends, industry news, and emerging technologies.
  • Help mentor and guide junior team members.
  • Participate in new business pitches when needed.

Qualifications:

  • 6+ years of relevant experience in an advertising agency or similar creative environment.
  • Strong portfolio demonstrating big ideas and polished execution across platforms.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); motion/UX experience a plus.
  • Excellent communication, presentation, and organizational skills.
  • Strong understanding of branding, typography, color, and layout.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Collaborative spirit with a proactive, solutions-oriented mindset.
  • Bilingual will be preferred, but not a must. (English&Spanish)

Preferred:

  • Experience working on national or global brand campaigns.
  • Knowledge of video production, photography, and digital content creation.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Zubi) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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