Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Representative II

Zimmer Biomet · Seattle, Washington

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.  

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards.  We are committed to creating an environment where every team member feels included, respected, empowered and recognised.


What You Can Expect

The Sales Representative II reports to the Sales Team Lead and is a senior contributor within the sales team, responsible for driving sales growth and delivering advanced clinical and technical support across a defined territory. This role represents the highest level of individual contributor in the sales rep career path, with expectations to lead complex selling situations, mentor junior team members, and contribute to strategic account execution. The Sales Rep III promotes Zimmer Biomet’s full portfolio—including implants, surgical tools, and ZBEdge technologies—while balancing consultative selling, surgeon engagement, and case coverage with a strong focus on pipeline and performance management. This role is critical in elevating team capability and achieving territory sales objectives.

How You'll Create Impact

Strategic Selling Focused

  • Assists in building and implementing account plans for assigned area.
  • Manages sales funnel and activities for sales targets and reports on sales progress.
  • Utilizes the surgery management system (SMS) to ensure flawless execution of product delivery to the customer.
  • Develops and maintains strong relationships with orthopedic surgeons, operating room staff, and hospital administrators to support account development and sales growth.
  • Provides outstanding customer service by identifying buying signals, gathering competitive intelligence, and exploring upsell and cross-sell opportunities in existing accounts.
  • Analyzes territory and surgeon-level sales data to support strategic account planning, targeting, and competitive positioning efforts.
  • Dedicates 20–30% of time to acquiring new business or expanding existing accounts through targeted surgeon and account outreach.
  • Collaborate with internal teams including marketing, customer service, and logistics to support account and customer needs.
  • Plans, coordinates, and executes local educational and sales events with support from internal or corporate resources to increase brand presence and achieve sales objectives.

Case Coverage and Clinical Focus 

  • Actively develops clinical expertise through exposure to complex cases and high-stakes procedures, while delivering advanced technical support during surgeries, demonstrations, and product evaluations.
  • Acts as a product expert by delivering technical support during surgical procedures, live demonstrations, and clinical evaluations.
  • Attends and supports surgical cases while demonstrating knowledge of Zimmer Biomet implants, instrumentation, and surgical workflows.
  • Creates structured handoff opportunities to other sales team members when necessary to ensure uninterrupted clinical support and consistent sales engagement.
  • Reviews surgical plans and ensures instruments and implants are accurate, clean, complete, and prepared prior to each case to minimize intra-op issues and delays.
  • Provides logistical support including transport of Zimmer Biomet instruments and implants for day, evening, weekend, or add-on cases.

Team Selling and Collaboration 

  • Actively participates in weekly and monthly team meetings, contributing insights and updates aligned with team targets and goals.
  • Actively mentors Sales Associate I & II and Clinical Specialist team members by sharing product expertise, selling strategies, and clinical best practices to support their development and readiness.
  • Strictly adheres to all Zimmer Biomet SOPs and applicable laws, including those related to interactions with healthcare professionals (HCPs), complaint handling, expenses, and sales reporting.
  • Participates in after-hours, weekend, and on-call case coverage in support of team and territory needs.
  • Provides coverage support and product transport for all relevant clinical shifts, including early morning, evening, or weekend surgeries.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

What Makes You Stand Out

  • Must be mobile and willing to travel across the assigned territory.
  • Capable of lifting and transporting equipment and cases weighing up to 50 lbs.
  • Demonstrates advanced knowledge of orthopedic procedures, instrumentation setups, and case sequencing across multiple Zimmer Biomet platforms.
  • Anticipates case needs, proactively verifies accuracy, and identifies efficiency gaps in instrument and implant setup.
  • Builds long-term surgeon trust through consistent clinical delivery and responsiveness; recognized as a go-to partner for high-priority accounts.
  • Communicates and collaborates effectively with sales team members and leadership to maintain alignment across accounts, sales strategies, and clinical coverage needs.
  • Models disciplined sales planning and pipeline management; uses CRM and analytics to support forecast accuracy and territory execution.
  • Owns personal sales targets and helps shape team performance strategies; contributes to goal setting, strategy refinement, and performance review cycles.
  • Leads structured peer coaching and onboarding sessions; provides actionable feedback to develop newer team members.
  • Remains agile and development-minded—adapting quickly to surgeon preferences, learning new procedures and technologies, and integrating feedback to improve clinical and selling effectiveness.
  • Communicates with strategic clarity—tailoring messages to influence surgeons, cross-functional teams, and leadership stakeholders.
  • Sets the tone for professionalism within the team and represents Zimmer Biomet in escalated or high-visibility clinical and commercial settings.
  • Communicates fluently and professionally in both verbal and written English.

Your Background

  • Minimum of an associate’s degree, medical certification, or an equivalent combination of education and relevant experience is required.
  • At least 2 years of clinical case coverage experience within the orthopedic or surgical device industry.
  • 3 - 5 years of sales or sales support experience in the medical device, surgical, or healthcare space.

Travel Expectations

  • Up to 95% predominantly by car, depending on territory.
  • Up to 20% overnight travel may be required.

This role has a salary range of $89,000-112,000 with additional earnings through bonus opportunities. 


EOE/M/F/Vet/Disability