Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Affiliate Manager

Z1Tech · Gurgaon

Plunic was founded in 2017 with the aim to redefine performance marketing for brands and enable them access to high-intent consumers at scale. Over the years, Plunic has invested in and partnered with some of the most popular and fast-growing brands across the web, reaching approximately 300 million unique visitors every month

We are looking for a results-driven Affiliate Manager to manage and scale affiliate partnerships in the USA insurance market (Auto, Health, Life, Personal Loans etc). The ideal candidate will have experience in performance marketing, lead generation, and compliance-heavy verticals.

Plunic was founded in 2017 with the aim to redefine performance marketing for brands and enable them access to high-intent consumers at scale. Over the years, Plunic has invested in and partnered with some of the most popular and fast-growing brands across the web, reaching approximately 300 million unique visitors every month

We are looking for a results-driven Affiliate Manager to manage and scale affiliate partnerships in the USA insurance market (Auto, Health, Life, Personal Loans etc). The ideal candidate will have experience in performance marketing, lead generation, and compliance-heavy verticals.

About our parent brand - Z1 Tech:
 
Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in New York and in India (Gurugram).
 
We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.

Key Responsibilities:

Affiliate Recruitment & Onboarding
  • Identify, recruit, and onboard new affiliates (publishers, media buyers, networks)
  • Build strong relationships with high-performing partners in the US insurance space
  • Negotiate payouts, caps, and deal structures
  • Campaign Management
  • Manage CPA/CPL campaigns across insurance verticals (Auto, Health, Life, Final Expense)
  • Monitor daily performance (leads, conversions, ROI, approval rates)
  • Optimize campaigns based on traffic quality and partner performance
  • Traffic & Performance Optimization
  • Analyze affiliate traffic sources (Facebook, Google, Native, Email, Call transfers)
  • Improve lead quality and conversion rates
  • Scale profitable campaigns while controlling fraud and compliance risks
  • Compliance & Quality Control
  • Ensure adherence to USA insurance compliance standards (TCPA, HIPAA where applicable)
  • Monitor for fraudulent or low-quality traffic
  • Work closely with compliance teams and advertisers
  • Reporting & Analytics
  • Track KPIs: EPC, CTR, CVR, ROI, Approval Rates
  • Generate performance reports for internal teams and clients
  • Use tracking platforms (HasOffers, Everflow, Tune, CAKE)
  • Client & Advertiser Coordination
  • Liaise with insurance advertisers and networks
  • Manage campaign requirements, creatives, and landing pages
  • Ensure delivery of high-quality leads/calls 
  • Required skills & qualifications:

  • 2–5+ years experience in affiliate marketing or performance marketing
  • Strong knowledge of USA insurance vertical (Auto, ACA, Medicare, Life)
  • Experience with CPL/CPA/Pay-per-call models
  • Familiarity with tracking tools (Tune, Everflow, CAKE, Voluum, RedTrack)
  • Data-driven mindset with strong analytical skills
  • Excellent communication and negotiation skills


    Preferred Qualifications
  • Experience with pay-per-call campaigns and Lead Gen campaigns
  • Existing affiliate network or publisher connections
  • Knowledge of lead validation & call center flows
  • Experience handling monthly budgets and scaling campaigns