Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Analyst, Campaign Targeting & Pricing

Patientpoint · Cincinnati, Ohio, United States

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Location: Cincinnati

Hybrid Schedule

Job Summary:  
The Analyst, Campaign Targeting & Pricing works with advertisers, via their agencies and our sales team, to design point of care advertising campaigns that use available inventory to meet client goals, and price them appropriately.    

In this role, with the support of senior team members you would serve as the key point of contact for our client sales team and partner internally with cross-functional teams to develop and present brand-specific physician and patient targeting recommendations within the PatientPoint network. This role contributes to profitable growth by providing analytical support for renewals, supporting upsell opportunities, and delivering evidence for increased price realization. 

What You’ll Do: 

  • Develop and apply deep expertise in PatientPoint product offerings and pricing approaches.   
  • Ensure proposals are developed in accordance with company pricing standards.   
  • Identify the right campaign targeting structure and metrics to meet customer and company needs.   
  • Manage inventory availability during the pricing/proposal process and throughout a brand’s contract.   
  • Maintain holistic view on historic pricing data and competitive intensity for client brands across programs.   
  • Query and analyzes prescription sales data.   
  • Partner with strategy and insights team to inform renewal approach using campaign performance history, brand-specific life cycle factors, and baseline sales trends. 

What We Need: 

  • 1+ years of professional experience in an analyst, pricing, statistics, or related position. 
  • AdvancedExcel experience including V-lookups, Pivot tables & Charts,and IF functions. 
  • Experience working with large datasets (tens of thousands of records). 

Desired Qualifications: 

  • Knowledge and prior use of Salesforce.   
  • Experience with Pharmaceutical data.   
  • Experience with R and SQL.   
  • Experience with Tableau. 

What You'll Need to Succeed: 

  • A strong desire to work with data.   
  • Initiative, passion for customers, discipline, and influencing skills.   
  • Ability to work well under pressure, juggle multiple requests, and adhere to tight deadlines.

About PatientPoint: 
PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com

Latest News & Innovations: 

  1. Named A Best Place to Work! Read More
  2. Mike Walsh, COO answers "What Makes a Great Leader". Read More
  3. Recognized on Vault’s Top Internship List. Read More

What We Offer: 
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V