Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Account Executive

Wundermanthompson · Milan, Lombardy, Italy

VML Health MarComms #LI-Hybrid #LI-EMEA Health

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About VML Health

At VML Health, part of the extensive VML network, we are a global leader in brand and customer experience. We seamlessly integrate creativity, cutting-edge technology, and cultural insights to build brands that deeply resonate and drive meaningful engagement.

Within VML Health, we are passionately committed to making a tangible difference in healthcare. We develop innovative strategies and solutions that not only foster significant change but also actively improve patient outcomes worldwide. Our vibrant European hub serves as a dynamic center for collaboration, uniting diverse talent to serve a broad spectrum of clients across the continent.

We are dedicated to harnessing the transformative power of creativity and technology to solve complex healthcare challenges. We thrive in a fast-paced, collaborative, and innovation-driven culture where new ideas are always championed.

Join us, push boundaries, and help shape the future of healthcare communications!

 

Position Summary:

The Senior Account Executive plays a crucial role in the operational success of client accounts. This position is responsible for organizing and managing account teams, actively contributing to the development and implementation of project plans and timelines, and driving key activities to ensure efficient delivery of high-impact communication programs.

 

Key Responsibilities:

  • Serve as the primary point of contact for project status updates, developing and implementing action plans, and coordinating essential meetings and calls to ensure seamless account operations and project progression.
  • Conduct comprehensive research and monitoring activities to support account strategy and deepen understanding of relevant therapy areas and market trends.
  • Foster strong, collaborative relationships with internal cross-functional teams (e.g., scientific, creative, strategy, planning, digital) and external suppliers to facilitate integrated project delivery.
  • Manage essential administrative tasks for the account team, including travel arrangements, meeting coordination, and purchase order processing, to maintain optimal operational efficiency.
  • Actively monitor project timelines and budgets, flagging any potential issues proactively to ensure projects remain on track and within scope.

What You'll Bring:

  • Previous experience (e.g., Junior Account Executive or Account Executive) within an advertising or healthcare agency environment is highly advantageous.
  • Demonstrated meticulous attention to detail and a high level of accuracy in all tasks.
  • Exceptional active listening skills, with a proactive approach to information gathering and problem-solving.
  • A naturally collaborative team player who can also work effectively and independently.
  • Highly self-motivated, exceptionally organized, and capable of managing multiple projects concurrently with excellent time management and prioritization skills.
  • Keen interest in global health and pharmaceutical communications, coupled with a solid understanding of the regulatory and industry landscape.
  • A strong intellectual curiosity about our business, the wider healthcare industry, and global trends.

 

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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