Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Creative Copywriter

Wundermanthompson · Prague, Prague, Czechia

VML Creative #LI-Onsite #LI-EMEA None of the Above

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Big ideas. Global scale. Words that win. 

At VML Prague, we’re looking for a conceptually bold, globally minded Creative Copywriter - someone who doesn’t just write headlines, but builds brand platforms and integrated campaigns that resonate worldwide and earn recognition on the global awards stage. You turn insight into idea, and idea into work that inspires, influences, and challenges the status quo.

You’ll be part of an international and diverse creative team, shaping work that travels — and matters. From first spark to full toolkit, you’ll help brands find their voice and bring big ideas to life across markets.

Here you will influence major local and global brands with your work, spending your days alongside fellow doers, creators and dreamers, who have proven that they are a force to be reckoned with and are still hungry for more.

 

What you’ll do:

  • A knack for big ideas and storytelling.
  • A sharp, modern taste level.
  • Develop brand platforms and messaging systems that scale globally and flex locally.
  • Write high-impact copy for everything from manifestos and headlines to social copy and video scripts.
  • Create and deliver toolkits and creative guidelines to support regional execution.
  • Collaborate closely with art directors and creative directors to bring cohesive ideas to life across touchpoints.
  • Present creative work with confidence, clarity, and strategic rationale — internally and to clients.
  • Mentor junior writers and contribute to a collaborative, creatively ambitious culture.
  • Drive work toward global creative recognition and award submissions.

 

What You Bring:

  • English fluency near native level
  • Proven experience in copywriting within a creative agency or global studio environment.
  • A portfolio showcasing exceptional conceptual thinking, campaign work, and multi-platform storytelling.
  • Experience developing international toolkits and adapting creative for global audiences.
  • Strong command of brand voice, tone, and messaging across formats.
  • A collaborative, ego-free mindset and excellent communication skills.
  • A sharp eye for creative detail and a passion for pushing ideas further.
  • Award-focused ambition — with work that’s recognized or ready to be.

 

What's in it for You?

  • Work with world-class creative leaders in this office and through the VML network
  • 5 weeks of vacation + 1 day off each month + 3 sick days = up to 40 days off per year 🌴
  • 🏠 Typically in office around 4 days/week, with flexibility for 1 remote day
  • Meal contribution 🍽️ included in salary, plus canteen 'Krmeetko' onsite
  • 💪 Multisport card & subsidized entry to events like RunTour
  • Professional development 🎓 internal training, workshops, mentoring, plus conference budget
  • 🎁 Work anniversary vouchers
  • Beautiful, dog‑friendly offices 🐶 near Vltavská metro, featuring a cafeteria, great coffee, showers & bike parking
  • 🚀 Career growth opportunities across WPP

 

At VML, we believe in creativity with impact driven by collaboration, cultural insight, and bold thinking. If you’re a bilingual copywriter ready to craft meaningful work at a global level, we’d love to hear from you!

#LI-EMEA

#LI-Onsite   

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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