Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
The opportunity:
This role focuses on managing and optimizing omnichannel marketing campaigns using Salesforce Marketing Cloud and CRM platforms. The professional will work closely with marketing, platform, creative, and production teams to design, execute, and monitor cross-channel customer engagement strategies across web, email, WhatsApp, and other digital channels. The role involves building campaign workflows, managing data within Salesforce, and analyzing engagement metrics to improve campaign performance and customer targeting.
What you’ll be doing:
- Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams, ensuring implementation as per agreement with Brands and Markets.
- Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, WhatsApp and eDetails.
- Develop/orchestrate engagement-oriented campaigns across all channels to drive engagement metrics that support opportunity.
- Interpret analytics information, including behavioural results data, to drive optimization of target audience engagement.
- Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
- Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.
- Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
- Works with cross functional teams to support UAT.
- Experience working with Cross Functional teams, across production, creative and platforms.
- Evaluate and analyze Omnichannel program performance vs. industry standards and benchmarks in the digital space.
- Understanding of data dictionary, data structures, data mart in relation to CRM.
- Ability to work with dynamic data sets to deliver personalization.
- Experience with implementing measurement criteria for measuring asset and campaign performance metrics.
What we want from you:
- Proficiency with Salesforce Marketing Cloud (SFMC).
- Hands-on experience in Salesforce Omni Channel campaign workflow and administration (e.g. Define routing, queues, managing users, security controls, and data as well as creating roles, profiles, and reports).
- 5+ year of Omni Channel experience with Salesforce CRM.
- Exposure on setting up Data Extension and AMPscripts in Salesforce Marketing Cloud.
- Strong, standards-based HTML and CSS skills are desirable.
- Basic understanding of Javascript & AMPScripts.
- Proficiency with marketing automation tools and processes – Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva Vault
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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