Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Associate - Planning

Wppmedia · Manila, Philippines

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

GENERAL DESCRIPTION
As a Senior Planner, you will have the responsibility to manage the business need of the accounts that will be assigned to you. You will also have the responsibility to drive business development for both existing and potential clients of the agency.
DUTIES AND RESPONSIBILITIES
3 best things about the job:
  1. Puts you at the forefront of Integrated advertising (ATL + Digital) and measurement
  2. Opportunity to hone integrated planning skills and knowledge across the spectrum of channels/platforms, through interacting and learning from our different platform specialists
  3. Opportunity to be learn the ins and outs of how an integrated campaign is successfully planned, implemented, and measured

MEASURES OF SUCCESS
In three months:

  • Mastered client management skills, delivering superior service and output for accounts handled
  • Learned the basic media planning and optimization and analytics skills
  • Managed to handle projects/executions independently
  • Achieved a clear grasp of the ins and outs of the accounts handled
  • Established a good working relationship with key stakeholders (internal and client teams)
  • Proposed process improvements as needed
In six months:
  • Identified new opportunity to grow business handled
  • Mapped out the relevant account playbooks to ensure that handling of the accounts is of good standard
  • Set internal KPIs for accounts managed
  • Have full accountability on the revenue targets set for your accounts

In twelve months:

  • Have majorly contributed to the successful launch of the brands handled
  • Achieved 100% of revenue targets set for your accounts
  • Proposed and acquired new sources of revenue to help achieve the annual targets of the team.

Responsibilities of the role:

  1. Primary point of contact for account assignments
    • Acquires, understands/processes and cascades briefs received from clients
    • Works with strategists and specialists to ensure that the output of the agency meet or exceed client expectations
    • Presents, defends or justifies, alongside strategists and specialists, the output of the agency
    • Drives and captures agreements during meetings
    • Ensures that smooth relationship is maintained with the different stakeholders of the assigned accounts
2. Senior Integrated Planner who ensures that deliverables for clients are met on time, in scope and within agreed upon costs
  • Manages projects pre, during and after campaign
  • Ensures that hours rendered by the team members are compensated for
  • Diligently monitors achievement of revenue targets and account receivables/payables
  • Performs administrative work, as required, to manage the business

3. Looks after the interests of the account

  • Has an excellent understanding of the accounts/brands being handled
  • Has a good grasp of the competitive landscape where the accounts/brands are playing in
  • Diligently studies the consumer and digital landscape relevant to the business of the assigned accounts/brands
  • Proactively shares “opportunities to win” to assigned accounts/brands

4. Looks after the interests of the agency

  • Spots opportunities for business growth
  • Protects agency intellectual property for services rendered