Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Graphic Designer (Marketing)

Welltech · Ukraine

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

In the world of performance marketing, we know that a split second makes the difference between a scroll-past and a conversion. We are looking for a Performance-Driven Graphic Designer who understands that great design isn't just "pretty"—it’s a catalyst for growth.

What We're Looking For

You will be a key player in our Creative Production team, helping us scale high-performing static creatives across channels. You won't just be "making designs"; you will be producing high-impact visual assets that drive user action and support rapid experimentation.

This role is ideal for a junior to mid-level graphic designer (1–2 years of experience) who is eager to grow in performance marketing. You don’t need to have everything figured out—but you should be curious, proactive, and hungry to improve fast.

You think like a marketer and design with intent—or you’re excited to learn how to.

Key Responsibilities:

High-Volume Creative Production: Design static ads for platforms like Meta and Google, focusing on clarity, strong visual hierarchy, and conversion-oriented messaging.

Creative Experimentation: Develop new visual concepts and iterate quickly based on feedback and performance insights.

AI-Enhanced Workflow: Use AI tools to speed up ideation and production as part of your daily workflow.

Collaborative Execution: Work closely with Marketing Managers, following clear briefs and incorporating feedback efficiently.

Trend Awareness: Stay aware of social media trends and platform-specific aesthetics in static performance ads.

Execution Under Deadlines: Handle multiple design tasks in a fast-paced environment with tight timelines.

Required Skills:

  • Experience: 1+ year of experience in graphic design (performance marketing experience preferred).

  • Design Fundamentals: Solid foundation in graphic design principles (typography, layout, color, hierarchy), demonstrated through a strong portfolio.

  • Technical Tools: Proficiency in Figma and Adobe Creative Suite.

  • AI Tooling: Hands-on experience using AI tools to generate or enhance design assets.

  • Growth Mindset: High motivation to learn, adapt, and improve quickly in a performance-driven environment.

  • Collaboration & Communication: Ability to work effectively with cross-functional teams and communicate ideas clearly.

Nice to Have:

  • Motion Skills: Basic knowledge of After Effects or video editing is a plus.

  • Performance Marketing Exposure: Understanding of how creatives impact user acquisition and conversion metrics.

Candidate Journey

⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Test Task --> ⭕️ Panel Presentation

✨ Why You’ll Love Welltech:

  • Scale Your Impact: Your work will be seen by millions and directly influence the growth of world-class wellness products.

  • Data-Driven Culture: We don't guess; we test. You’ll have the resources to see exactly how your designs perform.

  • Growth Together: Join a team of 700+ professionals where personal evolution is part of the KPI.

Check out our products:

Muscle Booster | Yoga-Go | WalkFit