Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Development Representative (SDR)

Webflow · San Francisco, California, United States

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a Sales Development Representative (SDR) to help power Webflow’s next chapter of growth. As one of the first hires in our new Chicago office, you’ll play a pivotal role in building our presence from the ground up, shaping team culture, driving outbound sales opportunities, and directly contributing to our broader revenue goals.

About the role 

  • Location: San Francisco, CA (Hybrid)
    • 3 days per week in-office; Tuesday, Wednesday, Thursday
    • Travel up to 15% -  primarily for onboarding, industry events, and internal offsites
  • Permanent 
  • Full-time
  • Exempt
  • Compensation
    • San Francisco, CA (all figures cited below in USD and pertain to workers in the United States):
      • $90,300

For sales roles, the amount provided are the role’s On Target Earnings (“OTE”), meaning that the amount includes both the sales commissions target and annual base salary for the role. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

  • Application Information:
    • Application deadline: applications accepted on an ongoing basis until position is closed and filled
    • This posting is for a new position

  • Reporting to the Manager, Sales Development

As a Sales Development Representative you’ll … 

  • Work directly with Account Executives to drive pipeline through personalized outreach to multiple stakeholders within Webflow’s key prospect accounts
  • Lead outbound prospecting efforts through various channels such as email, phone, and social media (must be comfortable with phone/Zoom calls)
  • Qualify outbound leads, maintain active engagement with new and existing leads, identify new opportunities and engage potential clients
  • Receive coaching from your leadership team on calls, written communication and prospecting strategy in an effort to hone your sales skills and prepare you for future sales roles
  • Establish rapport with all levels of buyers including senior executives
  • Help create a database of CRM intelligence by consistently logging activities and keeping information up to date in Salesforce
  • Refine our messaging and sales prospecting techniques
  • Work cross functionally with partners like Marketing & Ops to iterate process and ideas for successful lead generation campaigns
  • Become a Webflow product expert and convey our value proposition to potential customers
  • Travel up to 15% -  primarily for onboarding, industry events, and internal offsites

About you 

Requirements:

  • Have 1+ years of sales experience with a history of meeting quotas, driving high-volume lead generation and engaging potential prospects
  • Demonstrated track record of success in effectively developing and managing outbound pipeline
  • Great communicator with the ability to explain complex concepts in a simple way

You’ll thrive as a Sales Development Representative if you:

  • Are comfortable or eager to learn CRM and Sales engagement platforms
  • Are a high energy individual with a strong desire to achieve top results with a dependable, positive “can-do" attitude over the phone/video calls
  • Are a team player with a proven ability to work cross functionally and deliver results 
  • Are excited to find success in ambiguity, and to contribute back to the larger organization on best practices and scaling success
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

  • Build lasting customer trust. We build trust by taking action that puts customer trust first.
  • Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
  • Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
  • Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits

  • Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
  • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
  • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
  • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
  • Wellness for the whole you. Access to mental health resources, therapy and coaching.
  • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. 
  • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
  • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice

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