Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Manager - Japan

Voodoo · Tokyo

About BeReal

BeReal was acquired by Voodoo, a leading tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Voodoo is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.

Role

BeReal is seeking a driven and detail-oriented Account Manager to manage and expand relationships with key clients in the Japanese market. The Account Manager will be responsible for preparing, delivering and managing paid campaigns, ensuring client satisfaction, and identifying opportunities for upselling. You will work closely with clients and internal teams to deliver high-quality campaigns and ensure smooth operations, while pushing for quick and effective results.

  • Prepare, deliver, and optimize digital advertising campaigns using BeReal adtech stack, especially Google Ad Manager.

  • Monitor campaign performance and adjust strategies to ensure KPIs are met.

  • Provide detailed reports and insights on campaign performance to clients.

  • Develop and maintain strong relationships with key clients to ensure satisfaction and loyalty.

  • Serve as the primary point of contact for clients, providing regular updates and holding routine meetings.

  • Actively upsell and cross-sell additional campaigns and advertising solutions to clients based on their needs.

  • Work with internal teams including marketing, sales, and product to align campaign strategies and objectives.

  • Gather and analyze client feedback to continuously improve campaign offerings and client experience.

  • Conduct regular meetings with clients to discuss campaign progress and future opportunities.

Profile

  • Minimum of 3 years as an Account Manager in an ad tech company or a related field.

  • Proven track record of managing digital ad campaigns and client relationships in the ad tech space.

  • Strong working knowledge of Google Ad Manager and digital advertising technologies.

  • Excellent communication and presentation skills, both written and verbal.

  • Ability to analyze data, present insights, and optimize campaigns for maximum impact.

  • Fluent in Japanese and professional proficiency in English.